NEW YORK, NY, February 9, 2012 – Matt Bonin is joining Ogilvy & Mather New York in the new role of Chief Production Officer, from TBWA\Chiat\Day where he was Executive Director of Integration.
“Matt has done in practice—and to wonderful effect—what many agencies are still attempting notionally. He knows how to pull all the levers of production, at all the right times, in the service of the idea,” said Steve Simpson, Chief Creative Officer of Ogilvy & Mather North America. “Matt’s arrival accelerates the work we have done at Ogilvy in working in a more fully, deeply integrated way and—beyond process—he will be central to our efforts to develop new kinds of content.”
As Chief Production Officer, Matt will be responsible for unifying all creative production needs. Broadcast, print, digital, technology solutions, film and other creative channels will all work through Matt and an integrated production team.
“Reaching the consumer at all the touch points available is the ambition of all brands today,” Bonin said. “We are now in a position to not only create unique forms of content but to create new kinds of channels where consumers can interact with brands. I’m looking forward to having the opportunity to do this with the world class brands in the Ogilvy portfolio.”
Matt spent five years at Crispin, Porter + Bogusky from 2004-2009, helping to originate the integrated production model with work for such clients as Burger King, Volkswagen and Microsoft. He left CP+B to lead integrated production for Trailer Park, an agency-production company hybrid. Matt moved to the Production Company world as Executive Producer for film and digital production efforts for Tool of North America. He then joined TBWA\Chiat\Day last year and in his role as Executive Director of Integration oversaw innovation and integrated production efforts as well as digital production and digital development.
Among the work he helped produce or oversee at Crispin Porter + Bogusky are Cannes winners MINI Cooper "Counterfeit,” Burger King’s “X-box Games,” and “Whopperette’s,” and Microsoft’s “I am a PC.” While Executive Producer for Tool, Matt worked on a variety of clients across every Director on the roster, but notably the Cannes winner “Help I need Help” film campaign by director Geordie Stephens for Agency 215 out of San Francisco. At TBWA\Chiat\Day, Bonin oversaw FWA recognized “MyVersaRoadTrip.com,” as well as “Pacific Standard Time,” an integrated project for the Getty Foundation and the Grammy's 2012 integrated campaign.
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.