BEIJING, 16 February 2012 – Ogilvy Public Relations China (Ogilvy PR) today announced the promotion of Justin Knapp to Director, China Outbound Practice (the “Practice”), based in Beijing, China.
Mr. Knapp’s appointment coincides with the growing demand for marketing communications services from Chinese companies and public sector institutions as they expand into global markets. This announcement follows the April 2011 launch of Ogilvy & Mather’s official China Practice at the company's global headquarters in New York City.
“Throughout Justin’s time with Ogilvy PR, he has been a pillar in the development of our highly competitive financial communications and investor relations practice,” said Ogilvy Public Relations Worldwide/North Asia President Scott Kronick. “He is very determined and has had his sights set on helping Chinese businesses win a broader share of the international market for some time. We have a very big ambition for this practice and Justin, with his combined capital markets and strategic brand management experience, is the guy to help us drive it.”
In his new role, Mr. Knapp will serve as the key point person for the China Outbound Practice in China. At the same time, he will work closely with Lyndon Cao, Director of Ogilvy & Mather’s China Practice in New York City, to support Chinese companies in government relations, financial communication planning and strategy, internal communication, branding and crisis management capacities. The Practice also offers advisory services to help Ogilvy clients enter and grow their businesses in the China market.
“I’m excited about the opportunity to lead our China Outbound Practice,” said Mr. Knapp. “Chinese companies are increasingly looking to play an influential role in the global economy. This trend is supported by China’s rapidly increasing foreign direct investment outflow as well as the numerous conversations we’re having with Chinese companies eager to learn more about how to navigate the regulatory bodies and implement best practice merger and acquisition processes when ‘going global’. Our offering is ideally designed to help Chinese companies communicate their vision and strategy and build a deeper relationship with their stakeholders abroad.”
During his five years with Ogilvy PR, Mr. Knapp has worked with a number of leading companies in Asia Pacific and China in financial and corporate communications roles as well as in media outreach and training capacities. During his tenure as Associate Director, Investor Relations at Ogilvy PR, Mr. Knapp played a pivotal role in more than 15 Initial Public Offerings (“IPOs”), including leading strategy and planning efforts for Maxis Communications Berhad’s $3.5 billion IPO, which was one of the largest IPOs in Malaysian history. Mr. Knapp has also worked on a number of mergers and acquisitions, including AsiaInfo Holdings Inc.’s approximately $733 million cash-and-stock merger with Linkage Technologies International Holdings Ltd., one of the largest technology mergers of its kind in China, and Mindray Medical International Limited’s acquisition of Datascope Corp.’s patient monitoring business for US$202 million. Mr. Knapp helped lead strategy and planning efforts for the Chengdu municipal government’s “Pambassador” program and has an established history of working with leading Chinese conglomerates such as ENN Energy, Fosun International and Gome Electrical Appliances Holdings Limited.
Prior to joining Ogilvy PR, Mr. Knapp worked in business development and institutional sales for multi-strategy hedge fund Ritchie Capital Management, LLC in both Hong Kong and the US.
Ogilvy & Mather’s operation in China regularly works with offices throughout Ogilvy’s global network of more than 450 offices in 120 countries to assist Chinese brands with their global development. Among these clients are personal technology brand Lenovo, national flagship carrier Air China and the Chengdu Municipal Government. From Beijing and New York, Ogilvy PR has deep M&A, investor relations and financial media experience including more than 80 transactions with a combined value of more than $5 trillion, more than 75 IPOs and listings as well as spin-off, proxy fight, management/leveraged buyout and joint venture experience.
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Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.