JAKARTA, February 1, 2012 – To complete the Indonesian’s office management line-up, David Mayo, President, Ogilvy & Mather ASEAN announced today the appointments of Gordon Ford as head of OgilvyAction, Florian Jungbauer as lead for Redworks and Rene de Paus as Business and Strategy Director for The Brand Union.
“Our new Indonesia plan is gathering momentum,” says David Mayo, President, Ogilvy & Mather ASEAN. “Katryna and Gustavo, our newly appointed country and creative leads, will be joined by Gordon, Florian and Rene, three professionals at the pinnacle of their game. Focusing on creative work that works, they will drive Ogilvy forward on our new 5 Year Plan which includes development of our offices, our people, our product and, of course, our clients and their businesses.”
Ford is no stranger to Indonesia as he joins Ogilvy from Leo Burnett. With 17 years working across Asia, Ford brings branding, retail and activation experience to the team based in Jakarta.
“The growth potential for brand activation in Indonesia is extensive as the growing urban population is exposed to international tastes and trends. We are delighted to have Gordon at the helm to lead OgilvyAction in this dynamic growth market,” said John Goodman, President OgilvyAction Asia Pacific.
Austrian-born Jungbauer moves to Indonesia from Hong Kong where he was Managing Director of a leading marketing specialist agency. With a strong background in marketing, production and business development he is ready to grow the Redworks offering in Indonesia.
Indonesian-born Rene de Paus brings 14 years experience in branding and marketing services to The Brand Union. He has worked across a wide range of prominent international and local brands including the Indonesian Ministry of Tourism, Total E&P, The Body Shop and Vespa.
“At The Brand Union, we are creating a new model for strategic branding and design in the region which combines the breadth and capability of a global network with the very best of local talent and insight,” said Graham Hitchmough, Regional Director, ASEAN, The Brand Union. “Leveraging our partnership with Ogilvy in the region, we are committed to being part of Indonesia’s future growth and establishment on the world stage.”
Ford and Jungbauer will report into Katryna Mojica. De Paus will report to Graham Hitchmough.
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In Asia Pacific, Ogilvy & Mather won Network of the Year 2011 and Creative Agency Network of the Year 2011 at the annual Campaign Asia Pacific Awards. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
The Brand Union
The Brand Union is one of the world’s leading brand and design networks, bringing together talent from the world’s best agencies into a seamless, global offering encompassing great clients and talent alike. The Brand Union delivers its expertise at all touch points with a footprint that extends from Research to Strategy to Design to Engagement to Evaluation.
Established in 1976 by Terry Tyrrell and Sam Sampson, and formerly known as Sampson Tyrrell and Enterprise IG, the network has evolved to operate across 21 international offices with 500 people. Headquartered in London, The Brand Union also has a presence in Abu Dhabi, Bangalore, Bangkok, Beijing, Cairo, Dubai, Dublin, Hamburg, Hong Kong, Jakarta, Johannesburg, London, Madrid, Moscow, New York, Paris, Qatar, Shanghai, Singapore and Stockholm.
Recent clients include: American Express, Hewlett Packard, Bank of America, COFCO, SABMiller, Unilever, Mars Inc, Motorola, Vodafone, Credit Suisse, Corus and KPMG. Clients of The Brand Union Singapore include Singapore Youth Olympic Games, Coca-Cola Company, Kimberly-Clark and Telkom Indonesia. The Brand Union is a WPP company.