PARIS, FRANCE, February 28, 2011 – Ogilvy & Mather is pleased to announce the hiring of Hadi Zabad, formerly of Saatchi & Saatchi Paris, as Senior Strategic Planner in their Paris office.
Hadi was formerly Regional Strategic Planner at Saatchi & Saatchi Paris where he worked across Central Eastern Europe, Middle East & Africa for the past 3 years on P&G's Ariel account. His effort there included a multitude of "on-the-ground" ethnographic explorations across Russia, Poland, Mexico and Turkey to Egypt, Morocco and Senegal. While at Saatchi he also helped launch their global insights magazine 'SCOOP' to serve as inspiration for creatives and clients alike. Before moving to Paris, Hadi was a planner at JWT's Dubai office working on Nestlé's Kit Kat and Unilever's Lipton, Lux and Sunsilk accounts.
“Hadi is a great planner. He has already made a huge difference,” said Marc Antoine Jarry, Executive Strategic Director, Ogilvy Paris.
Hadi is motivated by joining Ogilvy Paris, recognizing, as he puts it, that “Ogilvy is driven by a strong strategic and creative vision, and the leads in the Paris office are clearly showing the way.”
About Ogilvy & Mather France
Ogilvy & Mather France is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the largest communication conglomerates in the world. Key clients include Louis Vuitton, Dove, Perrier, Ford, IBM, Nestlé, Coca-Cola, Duracell, WWF, Vittel, and others.
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