Hong Kong, February 24, 2011 – Building on its on-going partnership with MTR, Ogilvy & Mather Advertising Hong Kong (O&M) has developed another advertisement for MTR’s ‘caring for life’s journeys’ marketing campaign. The campaign spots include a one-minute TVC and three 30-second TVCs plus print advertorials, which unveil the hidden treasures to be discovered in Hong Kong.
“We have picked real people with real stories to feature in the TVC. Their stories are the hidden treasures to be discovered in Hong Kong,” said Sandy Chan, Executive Creative Director, Ogilvy & Mather Advertising, Hong Kong.
“The opening of the South Island line and Kwun Tong Line Extension will enable all these hidden treasures to go further in developing their full potential and to be discovered by everyone in Hong Kong,” said Jacqueline Tong, Head of Branding, MTR. “Through this new campaign, we aim to draw more public preference to the MTR and create anticipation for the coming new lines.”
Campaign name: Have you ever seen them before?
Client: MTR Corporation Ltd
Agency: Ogilvy & Mather Advertising, Hong Kong
Account servicing: Gladys Wong, Chowpo Kong and Olivia Luk
Executive creative director: Sandy Chan
Creative Director: Buji Ng
Art director: Ben Yeung
TVC director: Maisy Choi
Exposures: TVC and Print
Media buyer: OMD
TVC on YubTube: http://www.youtube.com/watch?v=QCmMtXZtT0k
Corporate Communications Manager
Ogilvy Hong Kong
Tel : +852 2884 8247
Email : firstname.lastname@example.org
About Ogilvy & Mather
Ogilvy & Mather (ogilvy.com) is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is part of WPP (NASDAQ: WPPGY, www.wpp.com), one of the world's largest communications services organizations. For more information, visit www.ogilvy.com.