CHICAGO, February 19, 2010 – VTech, the creator of the Electronic Learning Products (ELP) Category and the award-winning learning toys, has selected Ogilvy Public Relations Worldwide (Ogilvy PR), a global, multi-disciplinary communications leader, as its PR agency of record for its ELP division in the U.S. market. Led by Ogilvy PR/Chicago's Consumer Marketing Practice, with additional support from the agency’s 360° Digital Influence team, Ogilvy PR will provide VTech with services focused on generating overall brand and product awareness in both traditional and social media.
“2010 is a very important year for VTech as we prepare to launch some of the most innovative toys in our history,” said Tom McClure, director of marketing of VTech Electronics North America, LLC. “Ogilvy PR’s ability to broaden VTech’s digital footprint and outreach in a few short months in 2009 led us to expand our relationship and award the agency our traditional media relations work, as well. We are proud to have them as one of our marketing partners.”
VTech is one of the world’s largest suppliers of electronic learning products. Since 1980, VTech has been developing high-quality, innovative educational products that enrich children’s development, from birth to preteen, through fun and smart play.
VTech is looking to Ogilvy PR to provide a fully integrated program to drive awareness, build preference for its new ELP line-up in 2010 and reach key markets with impactful messages that spur action.
“Our consumer team has a strong history working with toy and game clients and looks forward to providing that background and expertise to a brand and products kids love,” added Sandra Saias, executive vice president of Ogilvy PR’s Strategy+Planning group. “The opportunity to work with VTech has created excitement within the Ogilvy network and we are eager to further our relationship with them.”
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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 29th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.
VTech, the creator of the Electronic Learning Products (ELP) Category and the award-winning V.Smile TV Learning System, is a world leader of age-appropriate learning toys. Since 1980, VTech has been developing high-quality, innovative educational products that enrich children’s development, from birth to preteen, through fun and smart play.
VTech Electronics North America, LLC is based in Arlington Heights, Ill. VTech Electronics Ltd. is headquartered in Hong Kong with distribution throughout North America, Europe and Asia.
For more information on VTech’s additional product lines, visit www.vtechkids.com on the Web, www.facebook.com/VTechToys on Facebook or follow @VTechToys on Twitter.