SHANGHAI, 5 February 2010 – Ogilvy Public Relations Worldwide China today announced that it has been named the Greater China PR retainer agency for Dolby Laboratories, the recognized innovator in technologies essential to the entertainment industry, especially audio related technologies. The Greater China assignment will be led out of the Ogilvy PR Shanghai office and will also involve the agency’s offices in Beijing, Guangzhou, Hong Kong and Taipei.
Ogilvy PR’s scope of services for Dolby Laboratories will include corporate communications, media strategy, technology and product promotions across all Dolby segments in China, including broadcasting, cinema, connected electronics, gaming, PC and mobile and government relations support.
Catherine Ogilvie, Vice President of Global Corporate Communications at Dolby Laboratories, said, “We awarded our business to Ogilvy PR because of their strong network in Greater China and their experience in helping many global technology clients on similarly complex and multifaceted assignments. Their long-standing management team is very experienced and they have come up with some truly inspiring and creative ideas.”
Ogilvy PR currently serves a number of technology giants in China including IBM, Lenovo and Motorola.
Scott Kronick, President of Ogilvy Public Relations Worldwide/North Asia, said, “We are honored and delighted to have been selected as Dolby's communications partner in China. Dolby has much to offer the Greater China market and we will leverage the expertise and resources from Ogilvy PR offices across this region to work on Dolby's behalf. The opportunity to work across practices and geographies provides a real opportunity for us and for Dolby, and we're most excited about this new opportunity.”
For more information, please contact:
Senior Manager, Corporate Communications
Tel: (8610) 8520 6552
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (www.ogilvypr.com) is an integrated global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com).