BRUSSELS, Belgium, 4 February 2010 – Ogilvy Public Relations Worldwide today announced a leadership change to its growing public relations and public affairs operations in Brussels. Jeff Chertack, a veteran public affairs specialist, has relocated from Ogilvy Washington DC to assume the role of Managing Director in Brussels.
“This is the great advantage of a global network,” noted Ogilvy PR Global CEO Christopher Graves. “We can move world-class, experienced professionals like Jeff Chertack from Washington DC to Brussels to both build the Brussels business and increase the flow of interconnected work between world capitals such as Washington and Beijing.”
Chertack takes the helm effective today from Natalie Sarkic-Todd who has led the Ogilvy PR Brussels office since 2006, during which time the office has established a track-record of winning pan-European creative and digital accounts the latest being the European Commission’s flagship biodiversity campaign unveiled by the Spanish Presidency in Madrid last month. Sarkic-Todd will continue collaborating with the firm on a consultancy basis.
“I am proud to have led Ogilvy PR Brussels to the position it now enjoys as a market leader in integrated campaigns,” noted Natalie Sarkic-Todd, “and I am confident that the business will continue to go from strength to strength under Jeff Chertack’s leadership.”
Chertack brings long experience managing global projects for international clients. He joined Ogilvy in 2003 from the Washington, DC public affairs firm DCS Group, part of the Dutko Group Companies. During his tenure in the U.S., Chertack has worked across the agency to build a specialty public affairs expertise in health policy. In 2007, PRWeek named Chertack as one of 40 PR professionals under the age of 40 to watch in the industry.
“Ogilvy PR has distinguished itself with award-winning work in social marketing, health policy work and public affairs and I am thrilled to be in a role that will connect our global centers of excellence in these practice areas and bring global best practices to Brussels,” remarked Chertack. “Ogilvy PR will amplify those traditional skills with our best-in-class Digital Influence work in social media to create the most effective work possible for our clients.”
Ogilvy PR Brussels is part of Ogilvy Group Belgium, which includes Ogilvy & Mather, OgilvyOne and Redworks.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 29th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360° digital influence, corporate, technology and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.
About Ogilvy & Mather Worldwide
Ogilvy & Mather Worldwide (www.ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 450 offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services.