NEW YORK, N.Y., February 23, 2010 – Ogilvy Public Relations Worldwide (Ogilvy PR), a leading global communications firm, announced today that Monique da Silva has joined the agency as Executive Vice President/Head of North America Healthcare Practice.
“Monique brings a tremendous amount of experience to what is already one of the leading healthcare practices in the industry,” said Kate Cronin, managing director of Ogilvy PR’s New York office and Global Healthcare Practice. “She is truly one of the best in the business and I am confident she will provide exemplary counsel to our global clientele.”
Da Silva will be working closely with Cronin to drive the vision and strategy for the North America Healthcare Practice, as well as lead business development, talent management and recruitment for the region. She will play an integral role on key global accounts, and spearhead the expansion of Ogilvy PR’s significant women’s health practice.
Prior to joining Ogilvy PR, da Silva served as Global Healthcare Director at MS&L Worldwide where she partnered with key offices in Europe and Asia to build their healthcare business and capabilities. She has worked with blue chip and emerging pharmaceutical and life sciences companies, including Philips Healthcare, BD, sanofi aventis, Lilly, Columbia Labs, Biogen Idec, Genzyme, Pfizer, Esai, Novo Nordisk, Serono and Roche. In addition to leading award-winning global and national programs in women’s health and medical technology, she has deep experience leveraging traditional and non-traditional channels to reach physicians, hospital-based decision makers, advocacy partners and patients. She also served in a number of other client and management functions during her 13 year tenure at MS&L.
“Ogilvy PR has been at the forefront of helping clients navigate the evolving healthcare industry and keep pace with changes in the regulatory and legislative environments,” said da Silva. “In addition to the firm’s leading reputation, I was attracted to their innovative global approach to client service and brand management. I look forward to helping this practice continue to grow.”
Da Silva received a bachelor’s degree in English and a minor in Biology from Bowdoin College in Brunswick, Maine. She is a member of Healthcare Businesswomen’s Association and The Boston Club, and serves on the Board of Directors of Children’s Friend, in Salem, Massachusetts, a local non-profit devoted to helping children in need.
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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 29th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.