Beijing, China, December 16, 2014 – Today, Ogilvy & Mather China announced that it has absorbed the Beijing-based FlamingoEDA, a brand innovation company versed in harnessing technology to connect products with consumers. Integrating with the newly opened K1ND (pronounced One Kind) office in Beijing, the FlamingoEDA team will work closely with Ogilvy & Mather Advertising to create innovative media channels and digital brand experiences.
“With this, we’re building on our ability to combine creativity with technology,” says Peony Wu, National Chief Digital Officer of Ogilvy & Mather and lead for K1ND in China. “Brands are realizing that their future requires a more connected, interactive world to enhance consumer experience, and FlamingoEDA will add to the ways we transform conventional products and experiences into extraordinary ones.”
The technical expertise of FlamingoEDA has already been displayed in a range of cutting-edge collaborations. On Chinese New Year, the team lit up thousands of lanterns in the ancient Stone Village of Hebei Province to poignantly demonstrate the power and versatility of an Intel tablet. For public health, there was an umbrella outfitted with PH sensors, LED lights and a microcontroller, informing pedestrians on the dangers of acid rain in real time. In the fashion world, a pair of interactive Converse sneakers hooked up to an iOS program, allowing users to pimp LED light designs on their shoes with the stroke of a smart phone app.
“Our team of engineers loves what they do, and throws themselves into everything from interactive installations to out-of-the-box prototypes of intelligence hardware,” says Wen Peng Xiao, FlamingoEDA Founder and Technology Leader. “Working with Ogilvy & Mather, not only in Beijing but across Asia, is a great opportunity for us to advance the digital brand-building capabilities of their clients in forward-thinking, surprising ways.”
The first K1ND office was successfully founded in Singapore in April 2014 to create brand innovation for existing clients. The collaboration of inventors, engineers, coders, designers and marketers has brought value to a range of companies, from Mondelez to e-commerce platform Yihaodian. Whereas Singapore’s K1ND is set up as the region’s design hub, Beijing’s China KIND office will focus more on technology and R&D.
“We’re excited to expand K1ND into a mini network, leveraging the unique skill sets of specific markets to drive a truly new and innovative way of working,” says Chris Reitermann, CEO of Ogilvy & Mather China. “This unique, independent company is just another way Ogilvy & Mather is showing its commitment to the creative process, by accelerating business practices and harnessing digital power.” To find out more about K1ND, please visit www.onekind.asia.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
FlamingoEDA is a technology company that counts physical interaction as its core business. This means a focus on how the newest science and technology - computers, sensors, mechanics and mobile computing – can be combined with the design of interface models, multimedia, images and devices in order to provide the best interactive experience for clients and consumers. FlamingoEDA has worked for large, multinational brands including Nike, Adidas and IBM. They also foster local talent, collaborating closely on research programs and project cooperation with domestic design institutions like the China Central Academy of Fine Arts, Academy of Fine Arts of Tsinghua University and the Shanghai Institute of Visual Art at Fudan University.
Corporate Communications, O&M China