PARIS, December 4, 2012 - After reorganizing at the start of the year, BPW, the joint venture between The Coca-Cola Company and Nestlé S.A., announced they would move NESTEA from Wieden+Kennedy London to Ogilvy&Mather Advertising, Paris.
Ogilvy Paris was a logical choice for BPW, since the agency is already working for each of the parent companies, and has a great track record of growing with them global brands with them.
Says Beatrice Guillaume-Grabisch, CEO BPW, "Ogilvy Paris seemed to be a perfect match with our ambition for NESTEA. With its 25 nationalities in one building, its strong strategic and creative capacities, and a great experience at social and digital, I'm confident Ogilvy Paris will be a great partner to write with us a brilliant next chapter in the story of NESTEA."
As its new Communications Agency, Ogilvy will partner with BPW and Nestlé on the strategic and creative direction of the NESTEA brand across Europe and Canada, resulting in building consumer engagement with the NESTEA brand in the BPW territory of almost 50 countries.
Said Luis Fernando Ramirez, Marketing Director of the JV, "Ogilvy shares our passion and competitive spirit to move the NESTEA brand to a leading position in even more countries. Their multicultural structure, with 25 nationalities in one building, will also contribute towards powerful and culturally relevant communication for NESTEA across the large and diverse countries in which we operate."
The iced tea brand, NESTEA, while owned by Nestlé, is managed in its RTD format in 49 markets by BPW. Said Benoit de Fleurian, Managing Director Ogilvy & Mather Advertising, "I think David Ogilvy would be proud of us! He always taught us that our first prospects are our clients. We worked hard to produce first-class, brave work and now we are given another great opportunity to develop brilliant brand building work for NESTEA. This is the healthiest way to grow an agency..."
About Beverage Partners Worldwide
Beverage Partners Worldwide (BPW) is a joint venture between The Coca-Cola Company, the world’s largest beverage company, and Nestlé S.A., the world’s foremost nutrition, health and wellness company. These two consumer goods companies joined together in 1991 to market NESTEA® ready-to-drink tea in specific markets around the world. The partnership combines Nestlé’s expertise in nutrition, health and wellness with The Coca-Cola Company’s know-how in marketing and distribution. The BPW business covers 52 markets, including Europe, Canada, Australia, Hong Kong, Taiwan and Macau, with headquarters in Zurich, Switzerland. NESTEA ready-to-drink tea is available in our markets in more than 25 flavours.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and onFacebook.com/Ogilvy.
PRESS CONTACT: Kim.Ball@Ogilvy.com , Ogilvy & Mather, Paris +33 673 98 0523