SINGAPORE, December 1, 2011 – RedWorks Singapore announced today the appointment of Shayne Pooley as Executive Creative Director. Pooley will join the RedWorks Singapore team in mid January 2012, moving across from OgilvyOne Hong Kong.
“RedWorks in Singapore has seen dramatic growth over the last few years and the company is now evolving to the next stage of its development. Shayne’s appointment brings the creative edge to our already strong leadership team,” said Rob Doswell, Managing Director, RedWorks Singapore. “His management experience, 360 degree creative skills and his ability to drive quality across the team will be invaluable to the RedWorks team and our clients.”
“Moving to head up RedWorks in Singapore is an exciting, new challenge. I have worked across different disciplines within Ogilvy and this role provides the opportunity to take that experience into one team and build a truly integrated offering including broadcast, digital, on and offline creative as well as production services,” explained Shayne Pooley.
An Ogilvy veteran, Pooley joined the company in 1995 in Melbourne and has worked in Singapore and Hong Kong for OgilvyOne. He has been recognised at the Echoes and Caples and won at Cannes, the One Show, London International Awards, New York Festivals, Asia Pacific Awards, Adfest, Communication Arts, Times Asia and the Clios.
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RedWorks is the answer to clients who want to increase marketing efficiency globally without sacrificing quality. RedWorks brings together an extensive network of production and design capabilities into a single global unit, focusing on providing high-quality, cost-effective brand communications in both traditional and digital media. RedWorks combines cost-efficient global hubs with access to a vast group of more than 1,000 talented craftsmen and creatives thus providing our clients value, quality, efficiency and speed-to-market. RedWorks is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world’s largest communication services groups.