SYDNEY, December 1, 2011 – Ogilvy Public Relations Australia today announced new leadership at public affairs and government relations specialists Parker & Partners and sustainability communications consultancy OgilvyEarth.
Ogilvy PR Australia is investing further in OgilvyEarth, announcing that after a decade at Parker & Partners Managing Director Sarah Cruickshank will move formally into the role of OgilvyEarth Managing Director.
Former senior political adviser Mathew Jones, with Ogilvy PR Australia since 2008, will take on the role of Parker & Partners Managing Director. Both changes are effective 1 January, 2012.
“Politics and policy making have never been more interesting and the requirements on public affairs professionals have never been so complex, so we’re thrilled to announce that Mat will take on the role of P&P Managing Director after three years at Ogilvy PR,” said Ogilvy Public Relations CEO, Kieran Moore.
“Mat came to us after a stellar career in NSW Labor politics and government, and since joining Ogilvy PR has excelled at providing top quality advice and support to clients engaging with governments and other stakeholders. He has also driven some of our key thought leadership initiatives, including the State of Change booklet on the change of government in NSW, work which just last month won an Atticus Award from WPP CEO Sir Martin Sorrell in London.”
Jones said that in its 14-year history, the company’s client roster had never been stronger, providing public affairs support to category-leading corporations in industries including QSR, resources, FMCG, technology, childcare and airlines.
“It’s a really exciting and interesting time for the public affairs and government relations sector, with greater scrutiny and oversight and the impact of technology on communications demanding both strong specialisation and broad skills sets. Last week’s events in Canberra once again demonstrated the quick moving political ground. In this environment clients demand not only access and knowledge, but the ability to forecast and interpret trends and respond intelligently to developments.”
Moore said the changes at OgilvyEarth were the next stage in the evolution of the practice in Australia.
“Sarah’s move is a testament to her dedication to OgilvyEarth and her knowledge of and passion for the sustainability policy area,” Moore said. “OgilvyEarth was created here in Australia – where it is the recognised leader in sustainability communications – and has now been successfully established across the global Ogilvy network.”
Cruickshank will be supported by Practice Director Teljya Oka-Pregel – who commenced full-time with OgilvyEarth in July 2011 following her in-house role with a major blue-chip company driving its sustainability communications strategy – and a dedicated team of sustainability consultants drawn from across the Ogilvy PR Australia business. Cruickshank will continue to manage a select high-end client roster at Parker & Partners in a new role of Executive Counsel.
“CEOs, sustainability managers and communications specialists now recognise the need to transform their business operations, but understand it isn’t necessary to have scored a perfect 10 before they communicate this,” Cruickshank said.
“What is important is being able to show that an organisation takes sustainability seriously and this commitment is supported at the most senior levels, that the organisations has commenced its journey of improvement, and that its roadmap to greater sustainability is clear and measurable.”
OgilvyEarth recently announced its formal partnership with the Carbon Disclosure Project, an international NGO that operates the only global climate change reporting system for companies, and is a Major Partner of independent research think-tank The Climate Institute.
Moore said the leadership changes meant Ogilvy PR would go into 2012 putting renewed energy and commitment into key parts of the business.
“The fact that we’ve been able to fill these key roles internally shows just how much talent we have here at Ogilvy PR, and that there are fantastic career opportunities within the company that keep employees interested, engaged, and challenged and which meet long-term career goals,” she said. The changes at Parker & Partners include Canberra Managing Director Greg Sam, who will leave to take up new opportunities outside public affairs consultancy.
“While we understand Greg’s desire to move on to other challenges after eight years with the company we’re very sad to be losing him and wish him all the best,” Moore said.
Ogilvy Public Relations Australia is a joint venture between Ogilvy PR Worldwide and the STW Group. It is the largest and most awarded public relations agency in Australia, scooping more than 50 Australian and global trophies in the last two years, including the top honour amongst all WPP-owned PR agencies.
For more information contact:
Rebecca Tilly, STW Group
Ph: +61 410 501 043