MEXICO CITY, December 1, 2011 – After a months-long and highly competitive pitch where several recognized agencies participated, Coca-Cola has decided upon Ogilvy Latina to be the lead agency to manage its new global Cultural Leadership platform.
This pitch was led by Horacio Genolet, Ogilvy Latina’s Regional Director for Coca-Cola, and by Gaston Bigio, Ogilvy Latina’s Regional Creative Director, who worked with Anselmo Ramos, Creative VP from Ogilvy Brazil, Nazia Du Bois, Global Head of Ogilvy Cultural Strategy, and a multi-disciplinary group of creative and strategic planners from different countries, such as Brazil, Argentina, UK, Mexico, Singapore and Germany.
Genolet and Bigio stated: “We feel very proud that Coca-Cola has chosen us. The work developed by a great team that worked so hard and devoted a lot of passion will result in a fully integrated communications platform that eventually will run in more than 20 countries around the world.”
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
Contact: Manuel Juarez, Ogilvy Mexico