NEW YORK, NY, December 13, 2010 – Ogilvy & Mather announced today that Brandon Berger will join the agency as Chief Digital Officer, a newly created global role reporting to global CEO Miles Young.
Mr. Berger is joining Ogilvy after working for three years at holding company MDC Partners where as Vice President of Digital Innovation he was responsible for digital investments, acquisitions and partnerships for the network. He also provided strategic leadership for digital strategy for MDC's agencies including Crispin Porter + Bogusky and others.
"I am thrilled to have Brandon join us, and work side-by-side with me to push our global leadership in digital much, much further," commented Ogilvy's Mr. Young. "Brandon is just one of the very best digital thinkers and doers around. His record of innovation and his interest in creating real solutions for clients are what attract us to him. His vision of digital as a strategic resource exactly coincides with ours. We see it as central to every business and not as a sect apart."
In this new role, Mr. Berger will team with the leaders of Ogilvy's global digital practices which span all the company's operating companies. He will be responsible both for offer development and for bringing the offer to clients.
In commenting on his new role, Berger said, "I couldn't be more excited about the opportunity to return to Ogilvy in this new role. Ogilvy is the one true global network that has digital at its core. The opportunity to leverage the network's strategic marketing leadership and creative firepower, along with the scale and resources around development, data, media and technology to bring innovation and invention to both existing and future clients is endless."
In addition to his most recent position with MDC Partners, Brandon has worked at such well-known agencies as McCann-Erickson/MRM, Leagas Delaney, McCann-Erickson/Anderson & Lambke, as well as Ogilvy where he worked from 2004-2007. In 2000, he founded his own company, WideRay Corp./Qwikker, a leader in location-based content distribution for mobile devices.
Ogilvy & Mather
Ogilvy & Mather has been a global pioneer in the digital space since the founding in 1983 of its Interactive Marketing Group, which is today, one of the largest interactive agencies in the world. With offices in 50 countries, Ogilvy offers a comprehensive suite of digital services including strategy, brand experiences and platforms, site design & development, online advertising, social media and word-of-mouth marketing, search, and direct and performance marketing. Ogilvy takes a user-centric approach to marketing, integrating all touch points (online and offline) and has a roster of some of the largest blue chip clients in the world.
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY).