BRUSSELS, Belgium –2 December 2010 – Ogilvy Group Belgium today announced that it has been awarded the framework contract for strategic communication campaigns for the European Commission’s Directorate-General for the Environment. The contract is worth a maximum of 2.5 million euro per year and is renewable twice for a total contract period of three years. Ogilvy PR/ Brussels will manage the relationship with the Commission, working closely on the campaigns with Ogilvy & Mather / Brussels and experts from the agency’s network across Europe.
The win of the framework contract follows the award-winning campaign “Biodiversity – We are all in this together” (www.weareallinthistogether.eu), created by Ogilvy Group Belgium on behalf of the European Commission earlier this year. The pan-European campaign rolled out in all 27 EU Member States and featured a website, a Facebook application, a film, public relations outreach, street art (green graffiti technique) and advertisements in print and online media.
“This win is validation of Ogilvy Group Belgium’s unique integrated communications approach” explains Ogilvy Group/ Brussels CEO Koen Van Impe. “It rewards the combination of talents in the Public Relations, Advertising and digital teams. “
“This win is also in line with our experience with environmental communications, and the strength of the Ogilvy network across Europe”, says Ogilvy PR/Brussels Managing Director Jeff Chertack. “We look forward to continuing our partnership with the European Commission to create communications that engage citizens and result in attitude and behaviour change towards the environment.”
The newly awarded contract encompasses the 'A to Z' development and implementation of 360° communication activities from the development of campaign strategy to creative work, graphical design, audiovisual and online production, public relations and social media.
Project leader and head of sustainability communications in Ogilvy PR/Brussels Laure Van Hauwaert said, “I look forward to working with the Commission to build on our successful partnership spanning more than a decade. This work will continue to build Ogilvy’s leadership position in the area of environment and sustainability communications within the European market.”
The work will commence with a campaign about resource efficiency, a central theme for DG Environment activities in 2011. The objective of this first campaign will be to encourage European citizens to change their behavioural patterns to more sustainable choices. The campaign will be launched in the Autumn, 2011.
Ogilvy Group Belgium
Ogilvy Group Belgium is a full-service integrated communications agency, composed of Ogilvy & Mather (Advertising), OgilvyOne (specialized in Direct Marketing) and Ogilvy Public Relations (Public Relations, Digital Influence and Public Affairs). The group offers fully integrated communication solutions for corporate and institutional clients. The in-house production company RedWorks supports Ogilvy Group Belgium clients with off- and on-line production.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 30th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate, technology and entertainment practices. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.