BEIJING, 7 December, 2009 – Patti Sun, the current Managing Partner of OgilvyAction Shanghai, has been named President, OgilvyAction China, effective today.
Patti joined OgilvyAction in July of this year with 15 years of solid experience in retail marketing, including 12 years in mainland China. Patti spent the previous six years as Vice President of Euro RSCG/4D Field Force based in Shanghai.
As Managing Partner in OgilvyAction Shanghai, Patti was responsible for strengthening strategic capabilities and driving integrated shopper and retail solutions across the agency.
In her new role, Patti will focus on two key areas, the first of which is to bring the creative agency’s 360 Degree offering to clients by more fully integrating OgilvyAction with the Ogilvy Group’s advertising, public relations, digital and direct marketing businesses. Patti’s other priority will be to strengthen integration of staff and resources across the agency’s China offices.
She will report to Shenan Chuang, CEO of Ogilvy & Mather Group China, and John Goodman, Regional President, OgilvyAction Asia Pacific.
Said China CEO Shenan Chuang, “In 2010, OgilvyAction will be the primary point of growth for Ogilvy Group in China and the Asia-Pacific region. Patti’s promotion recognizes her leadership, unwavering focus on delivering creative yet effective retail marketing solutions for clients, and early successes adding important new business wins from Johnson & Johnson and existing client Nokia to OgilvyAction’s client roster of prominent brands which includes Michelin and British American Tobacco (BAT).”
Asia Pacific President John Goodman added, “Under the pressure of the economic downturn, our clients are paying more attention to channel efficiency. Determining how to help clients connect with consumers directly – and how to drive those consumers to actively select and purchase our clients’ products in shops – is of increasing importance. We are confident that Patti’s appointment will provide a more complete ‘Last Mile’ service to OgilvyAction clients across China.“
To fulfill her cross-market role, Patti will divide her time between Beijing, Shanghai and Guangzhou.
For further information, please contact:
Tel: (8610) 8520 6552
OgilvyAction (www.ogilvyaction.com) is the global brand activation network of The Ogilvy Group. With its 60 offices and 1,700 people, OgilvyAction helps clients win in The Last Mile, by creating brand experiences which turn shoppers into buyers. The company delivers a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics.
OgilvyAction utilizes a proprietary planning process and suite of tools to understand the relationships between the shopper, the retailer and the brand. The insights generated power big ideas that close the sale for our clients. Its client portfolio features Fortune 500 Blue Chip clients and some of the most innovative local marketers around the world. OgilvyAction is a WPP company, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com.)