Neo@Ogilvy Asia Pacific Appoints Pete Mitchell as Regional Strategy Director

ASIA PACIFIC, 30 November, 2009 – Neo@Ogilvy Asia Pacific has named Pete Mitchell as the Regional Strategy Director, effective December 1, 2009. Based in Bangkok, he will report directly to Susana Tsui, President, Neo@Ogilvy Asia Pacific.

pete mitchell, neoCommented Susana Tsui, President, Neo@Ogilvy: “Neo@Ogilvy has made several important hires in key markets this year to uplift our servicing. I see Pete's appointment as the most significant to-date, he brings extensive knowledge in a wide range of media disciplines having worked in the UK and in Asia. Pete's experience and character highly complements the Neo@Ogilvy Asia network making him a valued partner to me to continue to build and grow Neo@Ogilvy in the region."

In his new role, Pete’s key focus is to add a strategic approach to Neo@Ogilvy’s digital media planning capabilities and to oversee the integration of Neo@Ogilvy into Ogilvy’s 360-degree offering. Part of his remit is to drive digital innovation and use of emerging media platforms in the region. His portfolio will also include leading the region in performance media initiative (search, performance-based marketing, affiliate marketing, mobile network advertising), as well as building the regional client portfolio.

Pete was most recently the APAC Regional Digital Director at Universal McCann; prior to that, he was the APAC Regional Interactive Strategy Director at Initiative. He has 20 years media agency experience in EMEA and APAC, 10 of those in digital strategic planning within both regions.

For further information, please contact:
Jane Fraser
Mobile: 65 98212914 or 65 62137996

About Ogilvy & Mather Asia-Pacific
Ogilvy is considered to be the pre-eminent global Agency brand in Asia with 124 offices, operating across 29 cities with over 6,800 employees. It is the largest and most creative agency network in the region, offering the full range of 360 degree marketing communication solutions including; advertising, direct marketing, interactive media, search and e-mail marketing, healthcare marketing, media planning and buying, database management, telemarketing, directory services, public relations, sales promotion, graphic design, and related marketing disciplines.

Ogilvy & Mather has been named Asia Pacific’s Network of the Year, by industry expert, Media magazine for the third consecutive year.

About Ogilvy & Mather Worldwide
Ogilvy & Mather Worldwide (, a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 450+ offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related marketing services. The agency services Fortune Global 500 companies including American Express, BAT, BP, Cisco, Coca-Cola, DHL, DuPont, Ford, Gillette, GSK, IBM, Johnson & Johnson, Kimberly-Clark, Kodak, Kraft, Lenovo, Mattel, Motorola, Nestlé, SAP, Unilever and Yahoo!. Through our local know-how, worldwide network and 360 Degree Brand Stewardship®, we can build blended solutions from deep specialist expertise in different disciplines.

Contact: Jane Fraser
Date: December 07, 2009