KUALA LUMPUR, December 4, 2009 – At the 2009 DMAM Awards OgilvyOne Malaysia won two gold, five silver, ten bronze and four merit awards. Winning work included campaigns for clients IBM, Guinness, Heineken, Maxis and Levi's.
In addition to the awards wins, Ogilvy client Guinness Anchor Berhad (GAB) was named Client of the Year for 2009. The honor was due, in large part, to the ten awards given to Ogilvy's work for Guinness and Heineken, both GAB brands.
DMAM AWards is Malaysia’s blue-ribbon Direct Marketing Awards show, an annual event of the Direct Marketing Association of Malaysia (DMAM). DMAM is an organization for professional direct marketing practitioners who are committed to promoting the growth of the industry in Malaysia and protecting the interests of its members.
IBM “Winning Chip” – Best DM (single) – Dimensional
IBM “Winning Chip” – Best DM - Business (low volume) – Dimensional
IBM “Fun Factory” – Best Use of Web: Brand Building
Guinness “The Taste of Christmas” – Best Use of Web: Sales & Promotion
Heineken “Green Room” – Best Use of Direct in Brand Building
Heineken “Influencing the Influencers” – Best DM – Consumer (low volume) – Dimensional
Maxis Hotlink “Winning the Youth Over” – Best Recruitment Program
IBM “Redefining Loyalty” – Best DM – Business (low volume) – Dimensional (Bronze)
IBM “Redefining Loyalty” – Best Retention/Loyalty Program – B2B
IBM “Personal Trainer” – Best Use of Web: E-mail Marketing
Guinness “Staying True to Guinness” – Best Retention/Loyalty Program – B2C
Guinness “Arthur’s Day” – Best Use of Integration
Guinness “Are you going” – Best Use of Alternative Digital Media
Guinness “Shamrockd!” – Best Use of Web: Brand Building
Heineken “Influencing the Influencers” – Best DM (Campaign) – Dimensional
Heineken “Crate Expectations” – Best Use of Web: Brand Building
Maxis Hotlink “Cool is Constant Change” – Best Use of Web: Brand Building
IBM “Winning Chip” – Craft – Art Direction
IBM “Winning Chip” – Craft – Copywriting
Guinness “A story of Quality” – Best Use of Direct in Brand Building
Levi’s “Get Sexy Back” – Best Use of Web: E-mail Marketing
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 130 offices in 50 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, Cisco, IBM, Lenovo, Nestlé, SAP and Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy Group, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups.