PROVIDENCE, R.I., December 17, 2009 – Citizens Financial Group, Inc. today announced it has selected Ogilvy & Mather as its new advertising agency of record. The selection follows a review process that began in October 2009.
“While we were impressed with the work we saw from all of the agencies, we believe Ogilvy & Mather is the right partner to help us continue to drive our business forward,” said Ellen Alemany Chairman and Chief Executive Officer, Citizens Financial Group and RBS Americas. “The combination of Ogilvy & Mather’s strategic insights and creativity will enable us to accelerate our strategic plan.”
“This is an exciting time at Citizens as we develop innovative, first-to-market products that meet our customers’ needs,” said Theresa McLaughlin, Group Executive Vice President and Chief Marketing Officer at CFG. “We are very much looking forward to our partnership with Ogilvy & Mather as we continue to be a leader in providing innovative banking solutions for our customers.”
“We are extremely proud to be selected by Citizens,” said Carla Hendra, Chairman, Global Strategy and Innovations Practice, Ogilvy & Mather. “The company has a unique operating model that combines world-class, innovative products with local delivery, which truly differentiates it in the marketplace. We look forward to our partnership, and to telling its compelling brand story.”
Boston-based management consulting firm Pile and Company managed the review process, which began in October 2009. In addition to Ogilvy, Draftfcb, Grey, Mullen and Y&R were shortlisted by Citizens in November. Incumbent agency Arnold withdrew from the process in November.
About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is a $151 billion commercial bank holding company. It is headquartered in Providence, R.I., and, through its subsidiaries, has more than 1,500 branches, approximately 3,500 ATMs and approximately 22,600 employees. Its two bank subsidiaries are RBS Citizens, N.A. and Citizens Bank of Pennsylvania. They operate a 12-state branch network under the Citizens Bank brand in Connecticut, Delaware, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont, and the Charter One brand in Illinois, Michigan and Ohio. CFG has non-branch retail and commercial offices in about 40 states. CFG is owned by RBS (The Royal Bank of Scotland Group plc). CFG’s Web site is www.citizensbank.com.
About Ogilvy & Mather
Ogilvy & Mather, a WPP company (NASDAQ: WPPGY.), is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. For more information, visit www.ogilvy.com.
Citizens Financial Group, Inc.
Mike Jones, 617-994-7586