New York, N.Y., August 10, 2015---The Berlin School of Creative Leadership and the Astro-4As Malaysia announced today that Ogilvy & Mather Worldwide Chief Creative Officer Tham Khai Meng will conduct a Masterclass in Kuala Lumpur for executives attending the Advanced Leadership and Navigator programs from September 10-15.
In making the announcement, the Berlin School’s President Michael Conrad and the 4As Malaysia’s President Dato’ Johnny Mun representing Astro-4As noted that the New York-based creative chief of one of the world's most creatively awarded agencies, Tham Khai Meng has not only helped keep creativity at the heart of the agency but has also demonstrated that the Chief Creative Officer can be a compelling partner of the CEO.
Conrad said, “The Berlin School's mission is to turn great creatives into great creative leaders, empowering them to lead their company to a more competitive future. Khai along with Ogilvy & Mather CEO Miles Young have successfully shown how this can be done, and done very well.”
Dato’ Johnny Mun echoed that mission, noting, “We need to grow creative leaders who not only can help turn up great creative ideas but also lead the organization and generate trust with clients."
Tham noted, “We are in the business of ideas and we have to keep that front and center in our organizations and with our clients. Looking around our network, it's no coincidence the best ideas come from our offices with the strongest partnerships. By that, I mean strong partnerships forged between the Chief Creative Officer and the CEO, and the trustworthy partnerships established with our clients. Above everything else, this prerequisite has to be there for great work to flourish.”
The Masterclass will be held the afternoon of September 12 and will be attended by participants from both the Advanced Leadership and Navigator programs. This is the third year the 4A Malaysia and Berlin School are offering the Advanced Leadership Program and the second year for the Navigator Program. These programs are designed, respectively, for rising leaders and mid-to-senior level team, account and project leaders, strategists, plus planners in creative organizations and major corporations. (http://www.berlin-school.com/executive-education/partner-programs/navigator-program-malaysia/ and http://www.berlin-school.com/executive-education/partner-programs/advanced-leadership-program-malaysia/.
Ogilvy & Mather (Worldwide): Pat Sloan, email@example.com
About Berlin School
The Berlin School of Creative Leadership is an internationally respected institute for quality executive education and research into creative leadership. By bringing together top creative executives and international leadership experts from around the world, Berlin School programs pave the way for new standards in communication and leadership, fostering global discourse on creative leadership in media, entertainment, advertising, design, journalism, technology and marketing. In addition to the various accredited degree and non-degree programs it offers around the world, the Berlin School plays an active role in supporting academic research aimed at raising global standard in all creative industry fields and is regarded as leading authority on creative leadership. For more information visit www.berlin-school.com Contact: firstname.lastname@example.org
About the 4As
The Association of Accredited Advertising Agents Malaysia (4As) is the representative body of the RM14 billion advertising industry with a membership of over 100 multinational and local organisations involved in brand strategy and communications. It celebrates, encourages and fosters creativity and brand-building ideas to drive growth and value generation for brands. It is in the 4As interest to promote best practices and business excellence in the professional practitioners of the advertising community. The 4As regularly engages the business community in an effort to demonstrate the effectiveness of creative advertising to drive business. It is also an educator, providing its members and the industry with regular supply of advertising personnel through the training programmes it conducts.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014 and 2015; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services FortuneGlobal 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ:WPPGY). For more information, visit http://www.ogilvy.com or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.