SINGAPORE, August 6, 2013 - OgilvyOne, the customer engagement division of Ogilvy & Mather Group, has acquired a majority stake in Verticurl, a demand generation and marketing automation services firm.
Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products, services and/or solutions. Marketing automation refers to data driven software platforms designed for automating repetitive marketing tasks helping to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.
The combined strength of both companies will create a global network that further enhances OgilvyOne's position in the 'Customer Engagement' space where it will provide end-to-end solutions that support the next generation of customer focused and data driven marketing.
“Verticurl has deep experience and success in managing global demand generation campaigns for multinational clients in the IT, Manufacturing, Software telco, financial services and hospitality sectors using both cloud-based and on-premises marketing automation platforms. Combined with OgilvyOne’s expertise in strategy, marketing analytics and campaign development we will be able to offer clients the end-to-end marketing solution that will help make their marketing more customer focused and more effective,” said Jerry Smith, APAC Regional President, OgilvyOne.
Headquartered in Singapore, Verticurl has a strong global footprint. Founded in 2006, Verticurl employs more than 160 people working across offices in Japan, China, Australia, Korea, India, Indonesia, the United Kingdom, Germany, the United States and Canada.
“Partnering with Ogilvy propels Verticurl to the next level by expanding our service capabilities through the strength of the O&M and WPP networks, giving us greater flexibility for growth and expansion, and bringing us new partnerships that give clients multiple technology and service options to meet their demand generation and digital marketing needs. The next chapter in our company's wonderful story begins today,” said Ab Gaur, Founder / Owner, Verticurl.
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About OgilvyOne Worldwide
OgilvyOne Worldwide is the world's pre-eminent Customer Engagement Agency, as ranked by Forrester Research, Inc. Our core promise to clients is to help them unlock the full value of customers. We do this by turning big ideas and data into personal experiences to help our clients win more customers and make them more valuable. With over 100 offices in more than 50 countries, we are one of the industry's most highly awarded agencies. The roster of clients is equally balanced between global clients including American Express, BlackRock, British Airways, DuPont, IBM, Intercontinental Hotel Group, IKEA, Kimberly-Clark, Nestlé, Unilever and UPS and leading clients in our local markets. OgilvyOne Worldwide is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups.