NEW YORK, AUGUST 7, 2009 – OgilvyInteractive was among the select companies that Forrester Research, Inc. invited to participate in its independent report, "The Forrester Wave™: U.S. Interactive Agencies – Strategy and Execution," Q3 2009. In this evaluation, OgilvyInteractive was cited as a Leader.
The agency received full marks in three of the five Strategy criteria (Product/Services road map, Discovery and Innovation, and Focus and Reach) and a top score for Account Management.
According to Forrester, "A large agency in the WPP network with more than 2,200 people working on digital programs, OgilvyInteractive is a Leader because of its high level of competence across all major criteria – specifically measurement and analytics, account management, and social and emerging media. The agency has a large dedicated analytics team and wide array of proprietary tools and models for audience insight, social and emerging media, and analytics. With traditional powerhouse Ogilvy as its parent company, OgilvyInteractive is able to offer marketers a holistic agency that can work across both online and offline marketing and manage a brand under a single agency umbrella. Moreover, marketers in need of more advanced analytics will find that OgilvyInteractive rivals any other competitor."
Jean-Philippe Maheu, Chief Digital Officer for Ogilvy North America, said: "Ogilvy's digital specialists work seamlessly across disciplines and geographies to deliver user-centric and engaging digital solutions that ensure results. Our commitment to creative excellence, consulting, analytics and performance marketing means that we are constantly measuring and improving our client's marketing effectiveness to optimize impact and investment. New initiatives like our Digital Innovation Lab in New York create and showcase the latest in digital technology and media to keep clients inspired by digital's endless possibilities."
Brian Fetherstonhaugh, Chairman & CEO of OgilvyInteractive Worldwide, commented: "The results of the Forrester Report are the latest in a series of independent forms of recognition Ogilvy has received this year. In March, RECMA* rated OgilvyInteractive the number one interactive agency in the world with the largest global footprint. On the creative front, OgilvyInteractive is the highest scoring digital agency in the world according to The Big Won Report** and at Cannes this year Ogilvy scooped two Cyber Lions and a Media Lion for best use of mobile media. Always looking to the future, our global network of Digital Innovation Labs continues to deliver award-winning, innovative work for a host of clients including Diageo, Unilever, The Coca-Cola Company and Cisco."
OgilvyInteractive is the digital force of Ogilvy & Mather, one of the largest advertising agencies in the world. The agency has a comprehensive suite of digital services including strategy, brand experiences and platforms, site design & development, online advertising, social media and word-of-mouth marketing, search, and direct and performance marketing. OgilvyInteractive takes a user-centric approach to marketing, integrating all touch points (online and offline) and has a roster of some of the largest blue chip clients in the world.
The Forrester Wave – Report for U.S. Interactive Agencies is based on an evaluation of the strategy and execution capabilities of 11 interactive agencies across 39 criteria.
*Research Company evaluating the Media Agency Industry
**Based on results from 2005-2008
For further information, please contact:
Mish Fletcher, firstname.lastname@example.org
For more information on the evaluation, visit the Forrester website.
Founded in 1983, OgilvyInteractive Worldwide is the world's largest and most experienced full-service digital marketing agency, with a global network extending to 50 countries. OgilvyInteractive offers full service digital media, creative, marketing, consulting and analytic services, and creates immersive brand experiences designed to deliver profitable customer relationships. OgilvyInteractive is a wholly-owned subsidiary of OgilvyOne Worldwide, a unit of The Ogilvy Group. The agency is part of WPP (NASDAQ: WPPGY), one of the world's largest communications services groups.