SAN FRANCISCO, CA, March 13, 2013 - BlackRock, a leader in investment management, risk management and advisory services for institutional and retail clients worldwide, has expanded its relationship with OgilvyOne Worldwide by appointing the agency to lead the US relationship marketing assignment for its US iShares business. iShares is the world’s largest manager of exchange traded funds (ETFs).
The business will be led by OgilvyOne San Francisco with support from the global OgilvyOne network. The agency will deploy a full range of channels including digital media, email, direct mail, DRTV and mobile to inform high net worth individuals, financial advisors, and institutional investors of iShares investment funds, tools, and resources.
Commenting on the appointment, Raj Seshadri, BlackRock’s Global Chief Marketing Officer for iShares, said: “At iShares, we believe that every investor is unique. Therefore each investor deserves a tailored suite of products and a personal experience that meets their individual needs. That’s why we are so excited to work with OgilvyOne - the team impressed us with their ideas, passion and the quality of the creative. They’ve developed not just great direct marketing ideas, but simply great business ideas.”
Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, said: “We are delighted to expand our relationship with BlackRock by helping to transform the financial services category by making it more investor-centric. iShares is an important element in this transformation.”
Fetherstonhaugh continued: “This win was a joint effort between our Ogilvy brand stewards in New York and our relationship marketing experts at OgilvyOne San Francisco, showcasing our ability to provide integrated and innovative 360 solutions for our clients.”
About OgilvyOne Worldwide
OgilvyOne Worldwide is the world’s pre-eminent Customer Engagement Agency, as ranked by Forrester Research, Inc. Our core promise to clients is to help them unlock the full value of customers. We do this by turning big ideas and data into personal experiences to help our clients win more customers and make them more valuable. With over 100 offices in more than 50 countries, we are one of the industry’s most highly awarded agencies. The roster of clients is equally balanced between global clients including American Express, BlackRock, British Airways, DuPont, IBM, Intercontinental Hotel Group, IKEA, Kimberly-Clark, Nestlé, Unilever and UPS and leading clients in our local markets. OgilvyOne Worldwide is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups.