PARIS, April 13, 2011 – Following a competitive pitch among four agencies, Ogilvy Paris has won M6 mobile, the leading mobile provider in France in the 25 and under market.
"The win of M6 mobile is particularly important to us because their brief called for us to demonstrate our talents beyond pure traditional communication means and to come to the table with a big idea that transcended into digital and our belief in the ability of Branded Entertainment to engage today's youth in the brand. M6 mobile’s brief was perfect for us, as we continually strive to differentiate ourselves from the rest through our creation of innovative ideas that come to consumers in really fresh and unique ways," said Laurent Janneau, Executive Director, in charge of new business development at Ogilvy & Mather Paris.
Ogilvy also has the expertise in both Telco and engaging today’s youth, working with brands such as Motorola and Coca-Cola. "Winning M6 mobile keeps us in this dynamic telecommunications market sector where new forms of communicating are endless,” said Benoit de Fleurian, General Director of Ogilvy & Mather France.
And in less than six years, since the coming together of leading Operator Orange and television group M6, the new communication platform, M6 mobile by Orange, has successfully risen to the top in a very competitive marketplace becoming the preferred brand of today’s youth, ages under 25. For Ogilvy’s Executive Creative Director, Chris Garbutt, “M6 mobile is a dream brand for creative: a brand that wants to be the brand of choice for today’s youth; a brand that strives to stay innovative in its communications by continually finding new ways to surprise and delight its consumers; and, and a brand with marketing leadership that wants to take risks and always ask more from us.”
About Ogilvy & Mather France
Ogilvy & Mather, France is an advertising agency of the Ogilvy Group since 1972 and a part of WPP, one of the largest communication conglomerates in the world. Key clients of Ogilvy France include Louis Vuitton, Dove, Perrier, Ford, IBM, Nestlé, Coca-Cola, Duracell, WWF, Vittel... among others.
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