NEW YORK, April 29, 2011 – It’s one of those “only in New York” kind of promotions, but instead of being in the Big Apple, it's hit the road and can be seen in Charlotte, NC. A built to scale replica of an MTA Subway station – chipped paint included – has been installed in the Wells Fargo Atrium in the heart of Charlotte, to promote the special same day access to Time Warner Cable subscribers of the movies being screened at the Tribeca Film Festival.
Created by Time Warner Cable's agency Ogilvy & Mather New York, with help from OgilvyAction, the iconic Subway stop includes faux steps that appear to descend into the ground and the destination reads “Tribeca” Downtown & Brooklyn, BDFV in the actual typeface and imagery of an actual subway platform.
As the signature media sponsor of the Tribeca Film Festival, Time Warner Cable is bringing the movies to its viewers across the country through its Movies on Demand channels the same day they are released at the festival.
The Subway stop can be seen in the Well Fargo Atrium at 301 South Tryon Street.