NEW YORK, NY, April 14, 2011 – The Huggies brand, a baby and childcare brand trusted by moms around the world, today announced that it has named Ogilvy & Mather as its digital agency of record following a review.
The Huggies brand sought a digital agency of record to better leverage opportunities in the digital space. The brand plans to grow the use of online media as part of its overall marketing mix.
“We understand the importance of using digital channels and mobile platforms to connect with today's moms. Ogilvy delivered an innovative approach that demonstrated unique insights into the digital behavior of moms that we believe will significantly increase our opportunity to engage moms across digital channels,” said Jeff Jarrett, Global Digital Director.
Ogilvy has handled the advertising, shopper marketing and direct marketing activities for the Huggies brand in many markets around the world for more than 10 years, and was awarded the brand assignment in North America last year. The new digital assignment will be serviced by the agency’s Chicago and New York offices. Recently appointed Digital Chief Brandon Berger led the Ogilvy team in winning this assignment.
“Bringing the fully integrated capabilities of Ogilvy to our work for the Huggies brand will let us do what we do best,” said Angela Johnson, Worldwide Managing Director at Ogilvy. “We believe digital needs to be at the core of our solutions, enabling more effective and creative ideas, which in turn will help boost sales of Huggies brand products.”
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
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