Boao Forum for Asia Partners with Ogilvy PR for Fifth Consecutive Year

BEIJING, APRIL 13, 2011 – The Boao Forum for Asia (BFA) has appointed Ogilvy PR/Beijing as its Designated PR Partner for the 2011 Forum. This marks the fifth year in a row that Ogilvy PR has been chosen to serve the distinguished annual meeting of Asian and global leaders in government, business and academia. The four-day “Inclusive Development: Common Agenda and New Challenges”-themed event kicks off tomorrow on the island of Boao, Hainan Province at the southernmost part of China.

Commenting on the upcoming conference, Steve Dahllof, President and CEO of Ogilvy Public Relations Worldwide/Asia Pacific, said, “Over the past decade, Boao Forum for Asia has become an increasingly important Forum for business in the Asia Pacific region. This year the Forum takes on added significance as China continues to mature into a true global leader.”

Ogilvy PR was selected because of the firm's successful delivery of past Forums, strong understanding of the media landscape and recognized expertise in managing prominent, large scale events in China.

Scott Kronick, President of Ogilvy Public Relations Worldwide/North Asia, will also attend this year’s Boao Forum for Asia.

This year marks the 10th anniversary of the Boao Forum for Asia.

For more information, please contact:

Sarah Guldin
Corporate Communications
Ogilvy & Mather Group/China
sarah.guldin@ogilvy.com
Tel: (8610) 8520 6552

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. Celebrating its 30th anniversary in business, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our website at www.ogilvypr.com.

Contact: Sarah Guldin
Date: April 13, 2011
Office: Beijing