ATLANTA, April 13, 2010 – IHG (InterContinental Hotels Group) [Lon: IHG; NYSE; IHG (ADRs)], the world’s largest hotel group by number of rooms, announced today that it has consolidated its global customer marketing agency services with Ogilvy & Mather.
Ogilvy & Mather will work with IHG across all of the hotel company’s major regions including North America, Asia Australasia, Greater China, Europe, Middle East and Africa. In managing a broad range of services the agency will draw on resources from OgilvyOne, OgilvyInteractive, RedWorks, OgilvyAction and other disciplines as needed.
“IHG's portfolio spans some of the best known and highly regarded hotel properties. Our task is to help them in their mission of caring for their guests through contemporary and leading edge communications and technologies, all around the world.” said Miles Young, CEO of Ogilvy & Mather. “We could not be prouder to be part of the mission of creating 'Great Hotels, Guests Love.’”
This consolidation of marketing services follows a process designed to align IHG’s marketing communications strategies and agencies to maximize the company’s global marketing investment. As part of that process, earlier last year, IHG awarded its consolidated media account to MindShare – also part of the WPP network.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing and digital production. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY).
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,400 hotels and more than 645,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well-recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 48 million members worldwide.
IHG has 1,400 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards program at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media.
For more information, contact:
Toni Lee, Ogilvy & Mather, 212-237-5090/917-679-7631, firstname.lastname@example.org