Contact: Toni Lee
NEW YORK, NY, April 20, 2009 – OgilvyOne New York announces significant new creative leadership with the hire of Mat Zucker in the post of Executive Creative Director, OgilvyOne. He will report to Harvey Kipnis, Managing Director, OgilvyOne, New York.
In making the announcement, Carla Hendra, CEO of Ogilvy North America said, "We're delighted to have Mat rejoin us to lead OgilvyOne New York creatively. He brings us best-in-class direct marketing and CRM experience across the expanding channel landscape – both offline and online.
"Our targeted marketing business continues to grow as 'the long tail' becomes a reality for marketers," said Harvey Kipnis, Managing Director of OgilvyOne. "We are looking to Mat to help us scale the direct model in the digital world, enabled by the many new technology tools now available to creatives."
Mat is rejoining OgilvyOne after leaving in 2005 to work for R/GA as Executive Creative Director (ECD) and, more recently, Agency.com where he was VP, ECD of its New York office for the past two years.
During his first stint at OgilvyOne, he rose through the creative ranks to become group creative director and led the Enfamil and Cisco Systems business. As ECD at R/GA, Mat led creative on Subaru of America and Johnson & Johnson. He has worked at several other agencies previously and got his start in advertising as a copywriter at FCB/Leber Katz Partners.
At Agency.com, Mat helped lead a turnaround at the New York office and the agency. His creative contributions led to growth of the agency's business with such clients as CIT and Mars, and he was instrumental in bringing in new business from SPX Corp, LG Electronics, Jackson Hewitt and others.
In commenting on his return to OgilvyOne, Mat said, "There is an opportunity here to reinvent direct marketing for today's digital age. There is no agency that gets this evolution – and what it can do for brands – better than Ogilvy."