Contact: Rachel Foltz
NEW YORK, NY, April 20, 2009 – Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today that Bill Reihl has been appointed Executive Vice President/Group Director of the agency's New York Consumer Marketing practice.
Reihl has been with Ogilvy PR for five years as a member of the firm's Strategy + Planning team where he worked domestically and internationally across offices and practice groups. In his new role, Reihl will bring his strategic and creative discipline to the New York Consumer marketing practice. He will manage the group, be in charge of new business development and contribute across practices in the areas of strategy and creative development.
"Bill brings an outstanding balance of client experience, strategic thinking and leadership to his new position within the New York consumer marketing team," said Kate Cronin, Managing Director of the New York office. "In addition to continuing to grow the practice, Bill will contribute to other areas of the office and integrate on 360-degree engagements within the various divisions of the Ogilvy Group. We are thrilled to have Bill on board."
Reihl brings more than 17 years of brand building experience to Ogilvy PR. Specializing in integrated communications, he has worked across multiple categories including consumer packaged goods, personal care, beauty, fashion, food, consumer electronics, consumer health, travel and hospitality, luxury goods, retailing and branding.
"One of the best things about working at Ogilvy is the opportunity to engage in new challenges and exciting client work," said Reihl. "I am thrilled to be back in New York working with a top-notch team on a wide variety of clients."
Reihl has led campaigns for such clients as Unilever brands Lipton Tea and Bertolli, MaggieMoo's Ice Cream and Treatery, Marble Slab Creamery, Pretzelmaker, The Great American Cookie Company, Georgia-Pacific's award-winning "Do You Know A Brawny Man?" campaign and more. Reihl's client experience also includes luxury consumer products such as German menswear maker Hugo Boss, Piaget, Concord and Movado watches, The Plaza Hotel and The Fairmont Hotels.
Reihl graduated with honors from American University, earning a degree in media and communications, and currently mentors students as an Alumni Ambassador to the Dean of the School of Communications.