Carla Hendra CEO, Ogilvy & Mather North America; Chairman, Ogilvy & Mather New York
Named Chief Executive Officer of Ogilvy North America in 2005 and appointed Chairman of Ogilvy New York in 2007, Carla has been the driving force of digital at Ogilvy for more than ten years. OgilvyInteractive was recently named one of the leading digital marketing agencies in North America by Forrester Research, based on its pioneering digital work on behalf of clients such as IBM, American Express, Yahoo!, TD AMERITRADE, Unilever, SAP, Kraft, Allstate, Cisco and Wyeth. Carla served as the first-ever female jury chair of the Cannes Advertising Festival when she presided over the 2001 Cyber Lions. She was named Advertising Woman of the Year by AWNY in 2005. Carla is a member of the board of the Direct Marketing Association (DMA) and the 4As board of directors. She is also a Board Director of Brown Shoe and Unica and sits on the nonprofit Board of Dress for Success.
Gareth Ellen EVP Digital Marketing, OgilvyAction
Gareth is responsible for defining the role of the Internet in supporting client marketing objectives. Currently working with Kodak, Morgan Stanley, Ameritrade, and SAP, he is focused on web-based efforts designed to enhance lead generation streams and drive increased brand loyalty. Prior to joining OgilvyInteractive, Gareth was interactive strategy director with Tequila where he delivered a number of integrated marketing projects for large-scale healthcare, telecommunications, retail, beverage and travel companies, including Pfizer, Alcon, Bayer, Nextel, Absolut, Samsonite, Hilton Hotels and Masterfoods. Gareth's responsibilities included interactive customer marketing strategy, website development, integration of online and offline activities, consumer promotions and program management. For his previous employer, Fort Point Partners, Gareth was an interactive marketing strategist. He provided competitive assessments and market analysis for Unilever, BestBuy.com, Broadlane and Tenet Healthcare. He delivered customer analysis, content, marketing and sales assessment and a metrics framework for MarthaStewart.com, AmericanAirlines.com and WellsFargo.com. He also designed and scoped an online business strategy for Gloss.com and Estée Lauder Online. Prior to Fort Point, Gareth worked in the United Kingdom for BP Oil (Retail) Ltd. as customer segmentation manager, responsible for differentiating BP's retail offering across its defined segments.
Peter Guenther CEO, Digital Aisle
Peter Guenther has extensive experience as an advertising sales executive in local, national and international markets with established business and start-up companies. He has held senior management positions in advertising, sales and marketing and is an expert in business development, strategic planning, agency relations and media buying dynamics. Peter was EVP of Mediagistic/SportsONE, Inc. a Tampa Bay, Florida-based specialized media marketing service company. From 2000-2002, he co-founded and was a key member of the management team for Mediabrowser, Inc., an Internet software and new media company. From 1985-2000, he owned an advertising sales company specializing in national consumer magazines, which later spun off On-Premise Marketing, a sales division whose focus was selling non-traditional OOH media platforms. Peter has a Bachelor of Arts degree in Marketing from the University of Wisconsin.
Digital Aisle is revolutionizing the way consumer packaged goods companies are merchandising their products at retail by combining powerful touch-screen technology with Virtual Interactive Shopper Intelligence software to lead change in shopper-based marketing. An example of one of the interactive shopper-marketing solutions is the Virtual Bartender, a collaboration between Digital Aisle and Diageo, the world’s largest liquor company, that lets the consumer control the dialogue they want to have with the companies' portfolio of brands; all at the touch of a finger. Drink recipes, brand information and a robust party planning tool (right down to how much mixers, ice and garnish you’ll need) provide engaging, educational and entertaining content that’s driving sales lift for premium Diageo spirits and for the spirits category as a whole at retail.
Josh Kampel VP, Business Development, YCD
Josh Kampel has spent the past five years working with brands, retailers and agencies on creating in-store digital marketing solutions that yield measurable results. In addition to his expertise with in-store digital media, Josh has extensive experience in print, broadcast, online, mobile and digital out-of-home media and the knowledge to combine them effectively and apply them to the retail environment. This integrated marketing experience contributes to his in-depth understanding of how each component plays a role individually and collectively on customer experience and consumer behavior. Josh has worked with retailers including Staples, Circuit City, AT&T, Dunkin Donuts, Pizza Hut, and brands including DELL, BOSE, Coca-Cola and Sony. He holds an MBA in Marketing from Boston University with a focus on Consumer Behavior. His case entitled “Engineering the Experience for Best Buy’s Magnolia Brand” was published by BU School of Management in 2008.
YCD Multimedia provides marketers with a set of web-based tools to manage, distribute and target digital media into the retail environment. From large format LCD displays that promote products based on real-time inventory levels, to small shelf level interactive displays, YCD’s flexible platform can help you ensure a measurable impact on your business. YCD’s end-to-end offering combines proprietary cutting-edge digital media technology, with strategy and professional services to increase profits and enhance the customer experience.
Sharon Baker VP, CPG and Grocery, Cellfire
Sharon enjoys the challenge and reward of introducing innovative new solutions into the marketplace that fit into the way people live their lives today, which is precisely why she joined Cellfire in September 2008. Prior to joining Cellfire, Sharon spent 13 years at AOL where she was responsible for launching and serving as the General Manager of Shortcuts.com. Some of her previous responsibilities at AOL included creating and managing the Retention Marketing organization and delivering the first OEM partnership agreements, which resulted in the largest single source of member registrations for the company. Before her years at AOL, Sharon worked for a publisher managing acquisition and renewal efforts for financial newsletters such as Louis Rukeyser’s Wall Street Week, as well as at a direct response advertising agency where she managed clients such as Sybase, National Wildlife Federation and others. Sharon has an MBA from Johns Hopkins University and a Bachelor of Science in Advertising from the University of Florida.
Cellfire is the first and only nationwide mobile coupon and discount-offer service that allows consumers to easily access deals from brand-name merchants, anytime anywhere, through their cell phones. Cellfire also helps advertisers mobilize their traditional print and electronic promotional marketing and advertising strategies to drive more traffic to their stores, spark purchases and increase sales. Cellfire enables merchants to increase their reach and engage the mobile-savvy consumer – especially the elusive 18-34 year-old demographic – by providing a measurable, direct call to action in the form of mobile coupons and discount offers. Cellfire's application can be accessed by over 180 million consumers nationwide, works on over 800 different mobile devices and is available on all U.S. carrier networks. Cellfire provides consumers with convenient savings directly on their mobile phones.
Mike Wehrs CEO, MMA
Mike Wehrs is President and CEO of the Mobile Marketing Association. In this role, he is responsible for leading the global association in its charter to build a sustainable ecosystem for the mobile marketing industry. Previously, Mike served as VP, Industry Affairs and Evangelism for Nuance Communications leading the mobile business strategy. He was also a key member of the mergers and acquisitions team. Mike graduated with a Bachelor of Science in Computer and Information Science from Syracuse University.
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States, and it has regional chapters including North America, Europe, Latin America, Middle East & Africa and Asia Pacific branches.
Andrew Miller CEO and Co-Founder, Quattro Wireless
Andy is Quattro Wireless' CEO and a member of the board of directors. Prior to co-founding Quattro, Andy was a member of the senior management team at m-Qube where he served as SVP of Business Development & Strategy. While at m-Qube he was instrumental in setting strategy and driving revenue for what became North America's dominant mobile aggregator. m-Qube was acquired by VeriSign for $250 million in April 2006. Andy has also held the position of CEO of WatchPoint Media, an MIT Media Lab interactive TV spin-off, that was sold to Goldpocket/Tandberg Television in 2003. He holds a Juris Doctorate from Boston College Law School and a Bachelor's degree from Union College.
Quattro Wireless is the leading mobile advertising platform that creates maximum impact and superior results for our global publishing and advertising partners. As the mobility experts, Quattro offers a unique understanding of consumer behavior on mobile devices that gives advertisers unparalleled opportunities to tap successfully into the massive mobile audience. Quattro's quality mobile web and in-application advertising network augments broad global audience reach with exclusive premier publisher opportunities that we match with attention-grabbing advertising from major brands and direct marketers. The right audience for each message is ensured by our unrivaled, proprietary mobile-specific targeting platform. To make going mobile easy and effective for content owners and advertisers alike, Quattro offers consultative services that encompass program ideation, creative services, mobile insights and optimization.
Paul Palmieri CEO, Millennial Media
As Millennial Media’s President and CEO, Paul is responsible for leading the company’s growth. He has guided the company from start-up to its current position as the leading mobile advertising network in the United States by focusing on the needs of advertisers, innovative technologies and industry growth. Paul is a well-known pioneer and industry leader in the global mobile entertainment and data marketplace and led many groundbreaking efforts while at Verizon Wireless. His leadership resulted in new and successful business models that have led to rapid growth in mobile media. Referred to as a “Content Guru” by Wireless Week, Paul has held key management roles with Verizon Wireless, Advertising.com, Tessco Technologies and American Personal Communications (now SprintNextel). Prior to co-founding Millennial Media, He was a Venture Partner with Acta Wireless. Paul is active in industry leadership serving on the boards of the Mobile Marketing Association, CTIA Wireless Internet Caucus Leadership Council, as well as the advisory board for Acta Wireless and three privately held companies in the mobile industry.
Millennial Media, the largest and fastest-growing mobile advertising network in the U.S., offers the only true, end-to-end platform for mobile advertising – with full-service and self-service solutions designed to meet a vast spectrum of marketing objectives. With rich post-click solutions for engaging user experiences, the MBrand™ network for targeted audiences across premium content, and Decktrade™ for large-scale performance campaigns, Millennial Media’s suite of solutions will meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks.
David Klein VP, Media Solutions, Navteq
As the Vice President of Advertising Sales for NAVTEQ Media Solutions, David Klein is responsible for the day-to-day operations of NAVTEQ’s media sales organization globally. Using his previous experience in traditional and emerging media David leads the development of NAVTEQ’s advertising strategy in TV, radio, Internet and mobile. He is the architect of NAVTEQ’s location-based advertising plan which allows advertisers to target potential customers by location on their navigation devices. Prior to joining NAVTEQ in 2007, David was Division Vice President at Comcast Spotlight where he managed a $325 million ad sales organization of 550 people across the Northwest Region. Before working at Comcast Spotlight, he held various senior sales management positions at LOOKSMART and AT&T Media Services.
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has more than 4,400 employees located in 192 offices in 43 countries.
Michael Becker VP, Mobile Strategies, iLoop
Michael Becker, a leader in the mobile marketing industry, assumes the roles of entrepreneur, volunteer, author and academic. Michael is VP Mobile Strategies for iLoop Mobile, the industry's leading mobile marketing solutions provider and winner of the 2007 MMA Innovation of the Year Award. In addition, he is the Global and North American Vice Chairperson for the Mobile Marketing Association and member of the Direct Marketing Association Mobile Advisory Council. He is the founder and co-editor of the MMA International Journal of Mobile Marketing, contributing and co-author to Mobile Internet for Dummies, Web Marketing All-in One for Dummies and Reinventing Interactive and Direct Marketing; in addition, he has written more than 70 articles and conducted hundreds of seminars on mobile marketing. On the academic front, he is pursuing a doctorate focused on mobile-enhanced, customer-managed interactions, and is an adjunct professor of marketing, teaching mobile marketing at Golden Gate University. Michael has been recognized for his industry contributions, having received the MMA Individual Achievement Award in 2007 and the Direct Marketing Education Foundation 2009 Rising Stars Award.
iLoop Mobile is the leader in mobile services and technology for interactive mobile marketing, mobile advertising and mobile content distribution. The company's patent-pending mFinity™ platform makes it fast and easy for brands, marketing agencies, content owners and other companies to create compelling and effective mobile phone initiatives worldwide. iLoop Mobile is privately held and is headquartered in San Jose, California.
Jen Brown Strategic Account Director, Yahoo!
Jen Brown, Strategic Account Director, Yahoo! Mobile brings a depth of domain experience having worked in mobile advertising for the last four years. At Yahoo!, an early and aggressive leader in mobile advertising, with clear leadership in both display advertising and search marketing, Jen is responsible for helping clients and agencies to understand mobile, develop strategies and effectively advertise in the mobile channel. Before joining Yahoo!, Jen worked in sales at the Weather Channel selling PC and mobile advertising. She began her career in television at USA Networks and the SciFi Channel where she was a senior planning analyst. Jen holds a Bachelor of Arts degree from the University of Delaware.
Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is one of the leading web brands on mobile with more than 35 million unique users per month in the U.S. and millions more globally. In the U.S. Yahoo! holds #1 or #2 positions in key categories including mobile mail, instant messaging, news, entertainment, homepage, search and more. Yahoo! is headquartered in Sunnyvale, California.
Danielle Lee Director, Media Innovation, AT&T Advanced Ad Solutions
Danielle Lee is a Director with the Media Innovation Group at AT&T Advanced Ad Solutions, where she develops marketing programs that connect national brands with AT&T’s 150 million customers across mobile, broadband and TV. Prior to joining AT&T, Danielle served as a Senior Marketing Manager at Showtime Networks developing integrated marketing campaigns across multiple digital platforms to drive subscription of the Showtime On Demand service. Danielle began her professional career as a Project Manager at AOL managing a team of engineers to develop and launch AOL and AIM software. Danielle graduated from Columbia University with a Bachelor of Arts in Political Science and received her MBA in Marketing in 2004 from Columbia Business School.
AT&T Advertising Solutions offers businesses the most strategic advertising available – consumers seek it out when they’re ready to buy. Whether it’s the traditional print directory, which began more than 128 years ago, or the company’s online Yellow Pages – YELLOWPAGES.COM – consumers consider AT&T Advertising Solutions the local search leader with complete, accurate information. AT&T Advertising Solutions and AT&T Interactive are a team of trusted advertising experts, people who’ve built both company and personal success based on experience, training, professionalism and integrity.
Maria Mandel Senior Partner, Executive Director Digital Innovation & Digital Lab NA, OgilvyInteractive
Maria is currently Senior Partner, Executive Director of Digital Innovation at Ogilvy. She consults across the Ogilvy group on emerging communication platforms such as broadband, mobile marketing, gaming, digital out-of-home and advanced TV. In addition she runs the North American Digital Lab – part of a global network of Digital Labs around the world.
Maria is the North American Chair of the Mobile Marketing Association as well a founding member of the AAAA's Mobile Committee. She is also an advisory board member of the Direct Marketing Association’s mobile committee. She has received more than 35 industry awards, including three Echo awards and seven Caples. She has been featured in many leading industry publications including Fast Company (May ’08) and AdAge (Sept. '08) and authored a chapter (p. 353-358) in Mobile Advertising: Supercharge Your Brand In The Exploding Wireless Market (published by Wiley). She is a graduate of the University of Pennsylvania's Wharton Business School. Maria is an adjunct professor of marketing at NYU’s Stern Business School where she teaches a course in integrated marketing communications.
Bob Cilia Executive Vice President, Sales and Marketing, JCDecaux North America
Bob Cilia is Executive VP, Sales and Marketing, JCDecaux North America. Bob joined JCDecaux in 2001 and brings over 20 years of experience in advertising sales and marketing management. He has managed major national advertising accounts for some of the world’s most preeminent advertising agencies. He manages all airport sales for North America.
Paul J. Shyposh Account Executive, National Airport Sales, JCDecaux North America
Paul Shyposh is an Account Executive in the National Airport Sales Division of JCDecaux North America. Paul joined JCDecaux in 2006 and brings nearly 20 years of experience in advertising sales and advertising account management.
JCDecaux NA is a subsidiary of the JCDecaux Group, a world leader in out-of-home media with a presence in 54 countries worldwide, with 952,000 advertising panels. JCDecaux is No. 1 worldwide for Street Furniture, Airport Advertising and No. 1 for Billboards in Europe.
Larry Gershman President, Argo Digital Solutions
Larry Gershman was recently Chief Integration Officer for Zimmerman Advertising in Fort Lauderdale, Florida, the eighth largest advertising agency in the United States and a wholly-owned subsidiary of Omnicom Group. He was previously President and CEO of Marden-Kane, a leading sales promotion firm whose clients included Hershey, MasterCard, AT&T, Kraft Foods, Chevrolet, Coca-Cola, AOL and Washington Mutual. Gershman was Co-Founder and Partner of Integrated Marketing & Promotion Solutions and was President and CEO of @Music & More, the first online loyalty marketing company using free music downloads as rewards currency. He was Executive Director and Co-Founder of Anyth?nk and President and CEO of Nu-Tel Communications, both in New York. Gershman was President and CEO of Health Club Media Network, President of Integrated Communications Group and Executive Vice President of The Howard Marlboro Group.
Gershman received the Promotion of the Year Award from Promotional Marketing Association of America six times and developed one of the most successful websites in the world for Kraft Foods' kids brands "Postopia" during his tenure as Executive Director of Anyth?nk. He has a Bachelor of Arts in Marketing from Rutgers University.
Argo’s innovative digital media technologies connect advertisers to consumers around the world. As a web-based media company, Argo continuously focuses on providing the tools to deliver rich media, DOOH and mobile technology solutions. Included in the company’s digital solutions is its proprietary technology – rVue.com, the DOOH industry’s first online advertising search engine that allows advertisers to search, plan and buy Digital Out-of-Home advertising easily and efficiently. Founded in 1995, Argo is headquartered in Fort Lauderdale, Florida.
Nussar Ahmed CEO, Addictive Mobility
Nussar Ahmad is the founder and CEO of Addictive Mobility. Currently, he oversees product development, strategy and overall management duties. His official entrepreneurial career began in print media at the age of 21 as a York University student. At that time he was able to secure seed funding from Pepsi to publish Canada's largest university/college lifestyle magazine www.campusx.ca, which was distributed across the country print and online. His corporate experience includes senior positions at mobile media start-ups ooober.com and Diverisnet Corp, a publicly traded firm specializing in mobile health. Nussar considers himself a technologist at heart and is always on the quest for creating the most compelling award-winning mobile experiences to date.
Addictive Mobility is a North American technology-based software company specializing in premium mobile social media & ooh solutions & strategies. Addictives technology platform (AMOT) provides agencies, brands and advertisers the ability to deliver measure and monetize social engagement across digital media on all major mobile devices.
Greg Davis General Manager, Total Immersion
Greg Davis is responsible for developing Total Immersion’s newly established U.S. office. He has extensive digital marketing experience, working across a variety of industries including entertainment, consumer goods and retail. He has participated in the development of various breakthroughs in digital media over the past decade including the launch of 20th Century Fox’s foray into e-commerce, as well as leading the ground‐up development of Tribal DDB’s Los Angeles office, and managing successful campaigns for clients that included Kia Motors, Ameriquest Mortgage, Budweiser, Nestlé and Target. Greg holds an MBA from Pepperdine University and a Bachelor of Science in Marketing from Florida State University.
Total Immersion is the global leader in augmented reality. Through its patented D’Fusion technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3-D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains a presence in Europe and the U.S., and supports a network of partners worldwide.
Jean-Philippe Maheu Chief Digital Officer, Ogilvy & Mather North America
As Chief Digital Officer for Ogilvy & Mather North America, Jean-Philippe is charged with accelerating digital revenue growth and digital innovation at Ogilvy. He leads digital innovation for clients including Dove, IBM and Kraft. He is also responsible for recruiting and nurturing the best talent and strategic partners across the spectrum of the digital landscape, including mobile marketing, video, gaming, digital media, search and social media.
Jean-Philippe is the former chief executive officer of Razorfish, a leading web professional services company. He served as an Adjunct Professor at Columbia Business School's entrepreneurship program and is a member of the New York City Investment Fund.
Lars Bastholm Chief Digital Creative Officer, Ogilvy & Mather North America
Lars joined Ogilvy & Mather North America as Chief Digital Creative Officer in March 2009, consolidating a 13-year career in the interactive marketing industry.
After starting up Grey Interactive in Scandinavia, he joined Framfab in Copenhagen as Creative Director. There, he worked on some of the world’s most recognized brands, including Nike, LEGO, Coca-Cola and Carlsberg. In 2004, Lars was hired to open up an AKQA office in New York and has since landed global AOR relationships with clients such as Coca-Cola, Smirnoff and Motorola. He has judged at all the major international award shows and is a frequent speaker at industry events. Most recently, Lars joined the Ad Council’s Campaign Review Committee to ensure the integrity and creativity of the Ad Council’s public service advertising.
One of the most awarded creatives in the digital marketing industry, Lars has won a multitude of international awards, including three Cyber Lions Grands Prix.
See The Outernet agenda.
Check out the photos from the event on Flickr.