CANNES, France, June 18, 2013 - In the second day of awards at the Cannes Lions Festival 2013, Ogilvy & Mather has been awarded a further two Grand Prix, this time in the Media and Outdoor categories.
The Grand-Prix-winning campaigns were: 'Why Wait Until Too Late?' for funeral insurance company, DELA, by Ogilvy & Mather Amsterdam, and Ogilvy Paris' outdoor initiative for IBM.
'Why Wait Until Too Late' gave people the opportunity to say the kind words usually reserved for funerals to their loved ones now, rather than waiting until it's too late for them to hear. The heart-warming initiative put DELA on the list of Holland's Top 10 best known brands, while increasing insurance take-up by 50%.
Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: "Why wait until it's too late, indeed! Why sing their praises after they're dead? DELA Funeral Insurance wants you to hear the kindest words people say while you're still alive. It's silly not to. Everyone should have one of these now. I'd like one, please!"
As the strapline says, Ogilvy Paris' campaign for IBM was about 'Smart Ideas for Smart Cities', bringing IBM's 'Let's Build a Smarter Planet' messaging to life. The agency created outdoor ads in the shape of ramps, benches, and rain shelters to make life better for city-dwellers.
Tham Khai Meng added: "IBM makes the world work better. Nothing could carry that message any more clearly than advertisements that help make for smarter cities. A very smart idea."
Ogilvy & Mather won 44 Lions in total today, including 2 Grand Prixs, 10 Gold, 14 Silver, and 18 Bronze Lions, bringing the global network's total tally up to 84.
For further information please contact Sarah Owen on 020 7287 2007 (+44 (0) 7958 202 990) or email@example.com
Follow Ogilvy & Mather on Twitter @Ogilvy #OgilvyCannes http://www.twitter.com/ogilvy