I am the Executive Creative Director, Unilever Worldwide, and I have been with Ogilvy since 2003.
Unilever has been a client of Ogilvy's since 1954, yet the agency managed to produce one of the most captivating, awarded and talked-about advertising campaigns in recent times (Dove). Thanks to the brand's iconic status, Dove is a subject of great passion within Ogilvy and Unilever – which should ultimately result in even more great work in the future.
I can't say I really understand the term "traditional advertising," but the New Oxford American Dictionary describes tradition as "an artistic or literary method or style established by an artist, writer or movement, and subsequently followed by others."
And apparently to advertise, coincidently found on the page headed "adultery" in Collins Dictionary of the English Language, is "to present or praise (goods, a service, etc.) to the public, esp. in order to encourage sales."
So we're talking about the popular practice of selling stuff. Phew, sounds like what I do. For a second I thought it might be a leading question about telly ads.
Either way, like Messrs. Collins and Oxford, I don't think it makes any difference how sales are "encouraged," just so long as they are.
My favorite career highlight at Ogilvy is getting invited to the Ogilvy Ladies' Valentine's lunch.
My favorite David Ogilvy quote is: "Big ideas are usually simple ideas."