To get his first job in advertising Graham dressed up as an old man. He had just been rejected in an interview with Collet Dickenson Pearce for being too inexperienced. So the next day he returned having aged four decades.
They hired him.
He went on to create some of advertising's most iconic images for Ariston, Silk Cut and the famous British Airways ‘Face‘ commercial directed by Hugh Hudson with a cast of 6,000 people.
He has won just about every award possible for big brands in a glittering career spanning 25 years at the best agencies in the UK, including CDP, WCRS, Saatchi’s, and GGT before moving on to direct commercials and music videos.
In 1991 he made a record about John McCarthy, the British hostage’s release from captivity. It became a club hit.
In 1996 he became the youngest president of D&AD and was voted into D&AD’s Art Direction book representing the world's top 28 Art Directors of all time. In 2000 he released a short film called ‘Z’, commissioned by Lord Puttnam which was shortlisted for a BAFTA. He then set up his own successful production company thefinktank and won awards for his directing including a BRIT nomination for best dance video of the year. In 2001 he joined M&C Saatchi as ECD and turned them into one of the most awarded agencies in London. In 2011 he moved to Shanghai to become Chief Creative Officer of O&M China. In his first year he won a Grand Prix at Cannes for #CokeHands.