Charlie’s advertising career started at 6 months old when he appeared on our TV screens advertising Heinz Tomato Soup.
After a brief break from the industry to attend school, he found a prolific and long standing creative partnership with Emma de la Fosse.
Eleven years and 4 ad agencies later, a brief dalliance with Direct and Digital resulted in a long-standing affair with those mediums, as they offered the chance to create work that ‘makes people do things’.
Charlie has been the joint ECD of OgilvyOne for the last four years and, together with his partner, they have become the most awarded Direct and Digital ECDs in the world.
In 2012, ‘The Gnome Experiment’ for Kern was the most awarded Direct Campaign in the world and in 2014, ‘The Magic of Flying’ for British Airways was the most awarded Outdoor ad in the world.
During their Creative Leadership, the agency has also won Agency of the Year titles every year.