David Ogilvy's three books, Confessions of an Advertising Man (1963), Blood, Brains and Beer (1978), and Ogilvy on Advertising (1983), provide the basic principles of modern advertising.
CONFESSION OF AN ADVERTISING MAN
||First published in 1963, Confessions of an Advertising Man defines advertising in the 1960s, yet continues to hold relevance today. All the basic principles of good advertising are laid out in plain, but definitely not dull, English, along with enough Ogilvyisms to keep you engrossed and entertained. In 2011 Southbank Publishing released a new edition to commemorate the centennial year of David Ogilvy's birth. It is available through Amazon.co.uk.|
OGILVY ON ADVERTISING
"When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."
David Ogilvy's 1983 treatise on advertising takes the reader from "How to Produce Advertising that Sells" to "What's Wrong with Advertising?" and includes a recommended reading list for further study. The author's overture offers an overview.
DAVID OGILVY: AN AUTOBIOGRAPHY
David Ogilvy cooked for the President of France. He sold stoves door-to-door in Scotland. Farmed with the Amish. Wrote questionnaires for Gallup. Worked for British Intelligence. And built Ogilvy & Mather.
In 1978 he wrote Blood, Brains and Beer, his life story. In 1997 it was re-released (with new material) as "An Autobiography."