Thomas Strerath

Chief Executive Officer
Ogilvy & Mather Germany

I am the Chief Executive Officer of Ogilvy & Mather in Germany, and I have been with Ogilvy since February 2005.

Germany is Europe’s economic powerhouse and, as such, has a very strong culture of owner-run advertising businesses. Ogilvy, as the most local of the international and the most international of the local agencies, is ranked best Network Agency in all relevant creative, digital and effectiveness, as well as client satisfaction, league tables. We service Germany’s biggest ad spender(Media Markt) and probably it’s smallest (Schoeffel).

In times where teamwork is a sanctum, we tend to underrate the necessity of individual genius. It is the very special talent of creative and strategic genius that often makes the difference. And making a difference is what communication is all about. The “geniuses” are hard to find and even harder to keep and to put up with. But this is what we do.

My career highlight was meeting Herta Ogilvy. She made me understand David Ogilvy in depth. And our reason for being is David. He defined our creative ambition and our culture, which is different to any other agency business.

My Favorite David Ogilvy quote is, “Raise your sights! Blaze new trails!! Compete with the immortals!!!"