I am the CEO of Ogilvy Public Relations and have been with Ogilvy & Mather since 2011, when I was originally hired to run our UK and EAME operations, based in our London office. I have been in the industry for over 25 years.
I work in our global headquarters office in New York City. It is unique because it is one of the offices which sets the drum beat for the company globally and like the Big Apple it is vibrant, diverse, and exciting.
This is an exciting time to be in the public relations discipline and specifically to have the privilege to oversee Ogilvy Public Relations. The world of marketing and communications is changing rapidly. The winners in this new world will meet the increasing demands of both CMOs and CCOs for earned media campaigns which are integrated, newsworthy, and activated with creative, real-time social content. As part of the Ogilvy & Mather network, we are uniquely placed to help corporate and product brands navigate the ever-shifting landscape of paid, owned, and earned media in search of influencing the choices of consumers and corporate stakeholders.
Creativity is at the heart of what Ogilvy & Mather stands for and today public relations has a big question it must answer: “What is your creative ambition?” At Ogilvy & Mather, we are encouraged to be “divinely discontent” and for me, this expresses itself as a need to help re-set expectations of what public relations can achieve in an integrated environment. Ogilvy PR is transforming. Our proposition is simple: we exist to create value through earned influence.
I love the moments when I find a great talent and they decide to join us, but my favorite highlight at Ogilvy & Mather was when our team was named 2014 pan-EAME Agency of the Year by The Holmes Report.
David Ogilvy once said, “Unless your advertising is built on a BIG IDEA it will pass like a ship in the night.” Today, brands need big ideas that will work across paid, owned and earned media. Our job in public relations is to optimize the big ideas that great campaigns are built on for earned media.