I am the Chief Financial Officer of Ogilvy & Mather, and I have been with O&M since October 1994.
Ogilvy & Mather is unique in that it is the only advertising and marketing services company that comes together under one roof, and under one management team. Other agencies can say they integrate well with their sister agencies, but O&M lives this way every day, not just when it is necessary for a new business pitch.
360-degree brand management is hard work. We are not perfect, but when we get it right, our clients become our best sales force. Look at our client list; that will tell you the story.
One of my favorite memories at O&M was a Worldwide Board debate that we had in my early years about whether there is an inconsistency between being a creative business and a for-profit, commercial enterprise. I thought it would be one of the toughest conversations with our Board. To my surprise, I barely had to speak. The entrepreneurial leadership of O&M, many of them creative people who started some of our businesses around the world, unanimously showed how the most creative businesses are also the most successful enterprises financially. When we bring creative insights to our clients, the value is well understood.
My favorite David Ogilvy quote is: "Agencies which frequently work nights and weekends are more stimulating, more successful – more profitable. A tight ship is a happy ship – provided it is an informal ship."