Piyush Pandey

Executive Chairman and
Creative Director, South Asia
Ogilvy & Mather India

I am the Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia, and I have been with Ogilvy since August 1, 1982.

What's unique about Ogilvy India is that we are cheered not just by award juries, but also by thousands of non-advertising, common people of India.

We believe that talent resides beyond the advertising centers and very often at non-traditional sources. It is always our endeavour to look for people from different walks of life, people who have a creative bent, and more importantly, people who respect the Indian culture and its people. We also believe that it's not enough to source talent; we have to nurture, encourage and celebrate their ideas on an on-going basis.

My favorite career highlight at Ogilvy was in 2000 when the Abbys named our campaign for Cadbury Dairy Milk "Campaign of the Century" and our TV commercial for Fevikwik "Commercial of the Century."

My favorite David Ogilvy quote is: "The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising."