Chief Executive Officer
Lou joined Ogilvy & Mather in 1994 after working at NW Ayer & Kirshenbaum & Bond. In 2011 Lou was asked to lead the O&M New York operation as Chief Operating Officer, while maintaining global leadership of the IBM business. His joining O&M and IBM in 1994 was inspired by a longstanding love for technology coupled with a desire to be a part of a client and agency team that was going to make history by helping to revitalize the IBM brand.
In the 18 years since joining the team, Lou has been an active citizen of the IBM and O&M partnership and has implemented groundbreaking technological and creative innovations to brands across the agency. Their creative work has been awarded numerous times and they have collected over 50 Effie awards for effectiveness in their 18 years. A record for any client/agency partnership.
Today Lou’s focus is on leading the Ogilvy USA operation as it continues to build strong discipline expertise that develops integrated communication solution for clients such as IBM, American Express, Unilever, Coke, UPS, BP, and Time Warner Cable.