Gaston Bigio

Regional Creative Director
Ogilvy & Mather Latina

I am the Regional Creative Director, Ogilvy Latina, and I have been with Ogilvy since 2007.

The Latin way of making things happen is with an interesting mix of effort, hot-blooded passion and street cleverness.

The curious thing about talent is that most people believe that you are born with or without it. I truly believe each human being has talent inside. Talent is always there, just in different shapes. Talent is what makes us unique. The only trick is to know how to get it out.

My favorite career highlight at Ogilvy was the creation of the "Fashion Show" TV commercial for Sprite.

My favorite David Ogilvy quote is: "The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."