Brian Fetherstonhaugh

Chairman and Chief Executive Officer
OgilvyOne Worldwide

I am the Chairman and CEO of OgilvyOne Worldwide, and I have been with Ogilvy since September 1983.

I have just published my first book, The Long View: Career Strategies to Start Strong, Reach High, and Go Far, in which I share advice on building life-long career strategies for the modern world. 

OgilvyOne sits right at the intersection of the massive changes that are happening with consumers and technology. It's the most interesting place in the world.

In the 1990s, God gave marketing the gift of digital. At first everybody just did banners and web pages. The next era will be shaped by search, mobile, brand experiences and analytics. Now, that will be interesting.

My favorite career highlight at Ogilvy was in 1997. I was fortunate enough to have front row seats for IBM's brand transformation to e-business. It brought together big brand ideas, globalization, pioneering digital innovation and hardworking direct marketing. Best of all, the results were fantastic: e-business added more than $50 billion to IBM's brand value.

My favorite David Ogilvy quote is: "We sell, or else."