Ogilvy Noor is the world’s first bespoke Islamic Branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally.

Noor means 'light' in Arabic - and perfectly encapsulates our aim to illuminate and bring to life the world of the Muslim consumer today.

We combine decades of experience and best practice in marketing successfully to Muslim consumers globally, with pioneering up-to-the-minute research conducted to shed light on the lives, needs and desires of the new Muslim consumer today. We then turn these insights into practical guidance for your brand and market.

Ogilvy Noor is led by a team of experts based in all key Muslim markets in Asia, the Middle East, Europe and North Africa.

Brands, Islam and the New Muslim consumer.

Published in July 2010, this study offers detailed branding recommendations on how to forge stronger bonds with the new generation of Muslim consumers, through every aspect of branding, from business practice and philosophy to visual identity and customer service.

Our report is written from a unique insider perspective, being researched locally and led by Muslim experts globally, thus avoiding the unhelpful clichés and stereotypes of the past. The result is a deeply empathetic piece of thinking that resonates with Muslims first and foremost.

The focus of our study is on the 'new' Muslim consumer - the generation of educated, savvy young Muslims across the world who are quantifiably different in their world views, attitudes and expectations from generations before them. 45% of this new generation believe that 'religion should be adapted to suit individual lifestyles' - but crucially, they're finding their own ways of doing so, with 27% agreeing that 'protecting Islamic values from Western lifestyle and media influence' is important to them. With Muslim youth now accounting for 11% of the world's population, we believe that they are the voice of the future that global marketers cannot afford to ignore.

Leadership
Worldwide – John Goodman – john.goodman@ogilvy.com
Europe and North America – Shelina Janmohamed – shelina.janmohamed@ogilvy.com
Middle East and North Africa – Tanya Dernaika – tanya.dernaika@ogilvy.com
South Asia – Agha Azfar – agha.azfar@ogilvy.com

For more information about Ogilvy Noor go to http://www.ogilvynoor.com.