OgilvyInteractive creates digital marketing and technology applications across all interactive channels for major global and national brands. Living and growing in every Ogilvy unit – OgilvyEntertainment, Ogilvy Public Relations, OgilvyAction, Ogilvy Digital Innovation Labs, Ogilvy Healthworld and Neo@Ogilvy – OgilvyInteractive is our digital force with a global reach extending to 50 countries and a workforce of close to 4,000.
OgilvyInteractive offers a comprehensive suite of services:
- Digital Strategy: marketing strategy, digital branding strategy, digital business modeling, user research, customer segmentation;
- Brand Experiences and Platforms: cross-platform user experience design, multi-platform interface development (web, mobile, gaming, interactive/IP TV, in-store, out-of-home) and branded content & entertainment;
- Site Design & Development: user experience design, web application design and development, database and marketing systems technology consulting;
- Online Advertising: creative and technical development (banners, rich media, video, text), digital media planning & buying, search marketing (SEO/SEM);
- Social Media & Word-Of-Mouth Marketing, including digital public relations & digital influencers engagement;
- Direct & Performance Marketing: eCRM, email marketing, SMS, ecommerce, analytics, reporting, and optimization.
Interactive Marketing Pioneers
We are pioneers in interactive marketing. Established in 1983, we were the first agency network in the world to establish an interactive capability. In 1994, our client, IBM, was one of the first groups of advertisers to run a banner ad on HotWired. And again, in 1997, IBM became the first company to feed live date into an ad unit during the US Open. In 2004, OgilvyInteractive founded Verge, our digital summit series, becoming the first agency network to host its own event focused exclusively on digital marketing. Ogilvy’s groundbreaking viral film, “Dove Evolution,” became the first campaign ever to win two Grand Prix victories at Cannes 2007 in the Film and Cyber categories. In 2008, Ogilvy was the first agency in the world to establish a global network of Digital Innovation Labs with hubs in New York, Singapore, London, Beijing and Sao Paulo.
Leaders in Interactive Marketing
In August 2009, OgilvyInteractive was cited as a Leader by Forrester Research, Inc. in its independent report, “The Forrester Wave™: U.S. Interactive Agencies – Strategy and Execution,” Q3 2009. OgilvyInteractive received full marks in three of the five Strategy criteria (Product/Services road map, Discovery and Innovation, and Focus and Reach) and a top score for Account Management.
According to Forrester, “OgilvyInteractive is a Leader because of its high level of competence across all major criteria — specifically measurement and analytics, account management, and social and emerging media.”
RECMA, the research company evaluating media agencies in 50 countries, released a global ranking of interactive agencies in 2009. We were ranked #1 with 3,800 dedicated digital staff across all of our divisions.
Interactive media expertise is provided by Neo@Ogilvy, our digital, direct response and search marketing media division.
Industry Innovators
Verge, our digital summit series, was launched in New York in June 2004. Within a few short years, Verge has grown to become the preeminent agency-led forum for clients and other industry experts to debate and discuss the realities and possibilities of digital marketing. We have held 37 Verge events in 24 countries, and also create tailored Verge events for clients.
In 2008, we became the first agency to establish a global network of Digital Innovation Labs. From our initial hub in Singapore, we now have labs in New York, London, Beijing and Sao Paulo, and create client innovations in hot market areas such as mobile marketing, digital point of sale and marketing optimization. Our labs’ mission is to create, showcase, and market the latest digital innovations in order inspire greater adoption of digital and provide our clients with greater access. Our focus is on creating client-facing applications that our global, regional, and local clients can implement within the next 1-18 months.
Essential to the success of our labs is our large network of partners including start-ups, large established media and technology companies (Yahoo!, Google, Microsoft and Adobe) and universities (MIT Media Lab, etc.).
Creative Excellence
OgilvyInteractive has been producing breakthrough creative since the early days of the internet. In 1999, Ogilvy’s e-Culture campaign for IBM won the first-ever Cannes Cyberlion Grand Prix, the Clio Grand Prix and the London International Grand Prix. More recently, Ogilvy’s groundbreaking viral film, “Dove Evolution,” became the first campaign ever to win two Grand Prix victories at Cannes in the Film and Cyber categories.
According to The Big Won Report, an independent analysis which produces annual rankings of the world’s best marketing communications across all media and disciplines, we are the top interactive network from 2005-2008. This year, we’ve scooped two Cyber Lions and a Media Lion for best use of mobile media at Cannes, the advertising industry’s most prestigious awards show.
Obsession with the Bottom Line
Our powerful Performance Marketing model gives clients end-to-end solutions that optimize their marketing ROI. Performance marketing is focused on three core pillars:
- "Own The Search Results Page" – search remains the front door for consumers and the search results page is one of the most highly effective web assets to conquer. We have developed a process and a set of skills and tools to ensure our clients own an increasing portion of the search results page.
- TEM Control – a proprietary reporting and management infrastructure that captures search and adserving data, integrates it with interaction, performance and conversion data from other channels, and delivers standardized reports to the desktops of the media planners who use it to make real time search and media optimization decisions.
- Performance-based compensation model: leveraging TEM, our analytics expertise, our partnerships with large media networks (Yahoo!, Google, Microsoft, 24/7) and our proprietary tools (creative optimizer, etc), we have developed alternative pricing models.
Full Service to Fit Your Marketing Needs
OgilvyInteractive provides the most comprehensive set of offerings dedicated to interactive marketing in the marketplace, including: Neo@Ogilvy – our digital media and search marketing unit; our 360° Digital Influence social marketing unit; our Digital CRM group; our Data & Analytics team; and our entire strategy, creative and production teams.
We offer the following services:
Interactive Strategy
Interactive Strategy Consulting
Agency Insights
Customer-led Innovation, co-development and collaboration
Digital Brand Planning
Business Modeling
Marketing Technology Consulting
Cross-Platform Brand Experiences Development
Information Architecture
User Experience Design
Application development (widgets, apps)
Web Design and Development
Ecommerce site development
Mobile application and site development
Web Games Development
Branded Content & Entertainment, including video content development
Online Advertising
Standard ads creation
Rich media creative development
Video Advertising
Mobile Advertising
In-game Advertising
Video Advertising
Social Media & Marketing
Social Media Monitoring
Digital Influencers Engagement
Blog Development & Management
Social Media Enterprise Strategy
Digital Public Relations
Digital Media & Search Marketing
360° Media Planning
Digital Media Planning
Digital Media Buying
Digital Media Optimization
Enterprise-wide Search Engine Marketing Strategy
Search Engine Marketing Planning
Search Engine Marketing Buying
Search Engine Marketing Optimization
Search Engine Optimization (SEO)
Emerging Platforms
In-Store/Retail Interactive experience development
IP/Interactive TV program development
Mobile marketing (mobile advertising, mobile apps development, SMS, MMS, mobile site development, mobile CRM)
Gaming (in-game advertising, Web game development)
Interactive Out-Of-Home experience development
Digital CRM
Email Marketing Strategy
Email Marketing Program Development & Execution
Database Marketing Strategy
Database Marketing Program Development & Execution
TeleWeb (click-to-call/click-to-chat) Program Development & Execution
Data Analytics & Measurement
Media Mix Allocation
Funnel Allocation
Cross-Channel Measurement Planning
Dashboard & Reporting Tool Development
Web Analytics
Media Analytics
Cross-Channel Analytics
Leadership
Brian Fetherstonhaugh,Chairman & Chief Executive Officer, OgilvyInteractive
The regional leaders are:
Jean-Philippe Maheu – North America – jean-philippe.maheu@ogilvy.com
Paul O’Donnell – Europe, Africa & Middle East – paul.o’donnell@ogilvy.com
Kent Wertime – Asia Pacific – kent.wertime@ogilvy.com
Renato de Paula – Latin America – renato.de_paula@ogilvy.com