As the activation arm of the Ogilvy network, we understand how consumers, shoppers and retailers behave when they’re actively involved in decision-making. We then design experiences & communications to influence that behavior – and measure our effectiveness with a rigorous approach to analytics.
We call this process Behavior Design.
When done well, it has a highly positive influence on our client’s brands and sales.
To achieve our objectives we have four core disciplines we deploy; we refer to them as S.T.E.P. Shopper, Trade, Experiential and Promotional marketing. Backed by a world-class measurement and analytic capability, as well as robust field marketing teams, these four disciplines allow us to custom tailor our solutions to our client’s individual needs.
When properly leveraged, these core competencies deliver seamless programs that influence shopper’s and retailer’s decisions in tangible ways. From large-scale national tours to face-to-face interactions, we use our insight driven research to create memorable creative that drives sales.
We do this for a global roster of blue-chip companies including Kraft, Unilever, Coke, North Face, BP, Ford, Nestlé, Motorola and Cisco. Our responsibilities vary greatly from partner to partner, but our end goal is almost always transactional in nature. We exist to make people do things. Whether it’s to call, click or buy, our sole goal is to Create Purchase Behavior. It is this single-minded focus that propels us to do groundbreaking work in our space. From our award winning creative to our global proprietary shopper study SDMIS (Shopper Decisions Made In Store) we are delivering the next generation of retail solutions for our clients.
If you believe we can be of assistance, please contact the appropriate regional CEO listed below.
Leadership
Steve Harding – Global CEO – Europe, Africa & Middle East – steve.harding@ogilvy.com
Sheila Hartnett – North America – sheila.hartnett@ogilvy.com
John Goodman – Asia Pacific – john.goodman@ogilvy.com
Regis Duarte – Latin America – regis.duarte@ogilvy.com