By understanding the behavior of consumers, shoppers and retailers, we’re able to create the conditions that drive brand purchase.
Our Pillars of Expertise
Shopper Marketing: We look at your brand through the eyes of the Shopper and think "transaction back," linking the brand, the retailer and the shopper closer together so everyone wins. We believe that Shopper Marketing goes beyond product and price. A third dimension – the emotional benefit – inspires what shoppers buy and needs to be understood and reinforced so they will buy again.
Trade Marketing: Starting with the understanding of the trade's needs and business challenges, we develop tailored solutions that build your customer relationships, gain their support and advocacy and drive growth of your customers' businesses and your brand.
Experiential Marketing: There is no better way to establish an emotional connection between your brand and consumers than through a face-to-face experience. Knowing consumers' behavior and identifying the ideal places and moments to connect with them, we create and measure experiences that drive consideration, conversion AND brand sales.
Promotional Marketing: When it comes to increasing sales over a specific period of time, it's critical to understand consumers and shoppers' motivations and how they interact with the category and your brand. We develop promotional programs that drive sales AND build brand equity. And of course, we have the results to back that up.
Digital Activation: We consider Digital to a core competency that is woven through everything we do. It is an integral way to build compelling solutions that truly connect with and activate today's consumer and shopper.
Measurement & Analytics: We have created a results-based culture that leverages data in every stage of our development process. Our proprietary measurement tools enable us to build predictive models and then analyze tactics to determine their effectiveness.
Creativity: We understand that the most brilliant strategy is worth nothing without a big idea to bring it to life, and it is the notion of Pervasive Creativity that serves as our mantra to both signal and institutionalize the collaboration between our strategic and our creative teams. This is what truly enables us to deliver on the promise of Creating Purchase Behavior.
Steve Harding, Global CEO, CEO EAME
Sheila Hartnett, CEO, North America
John Goodman, President, Asia Pacific
Adrian Finch, Regional Director, Latina
For more information visit our website (www.ogilvyaction.com) or follow us on Facebook (www.facebook.com/ogilvyaction) or Twitter (www.twitter.com/ogilvyaction).