Diversity has always been and will always be a part of Ogilvy's DNA, our core values and our culture. Our founder David Ogilvy was an early advocate for diversity in the workplace and, as Chairman of the United Negro College Fund, in 1968 he set the agenda for the agency's pursuit of inclusion in the workplace.
Ogilvy's commitment to diversity starts with our most valued asset – our employees. Ogilvy employees are encouraged to bring their ideas, experiences and perspectives, gleaned from their varied backgrounds, to the workplace. We strive to create an environment in which all employees can contribute to their fullest potential without regard to their race, gender, religion, ethnic or cultural background, generation, disability, age, appearance or sexual orientation.
Diversity is the lifeblood of effective marketing communications, and Ogilvy has seen the benefits that a diverse workforce can generate. Depth of consumer understanding is critical to effective advertising. It is our belief that our diverse workforce makes for richer consumer insights and understanding.
Ogilvy North America has received numerous industry awards for work that reflect the diversity of our clients' customer bases. We have also received recognition for our accomplishments in the area of diversity. We are proud to be a recipient of the American Advertising Federation Mosaic Award, which honors achievements in diversityrelated programs and campaigns.
2008
Workforce Diversity Award (Ogilvy New York)
Commercial Closet Awards (Honoring positive images of gays/lesbians in advertising) (Ogilvy New York)
2007
Nominated for Outstanding Commercial: MTV If Your Love Is Boundless (Ogilvy Portugal)
Ad Respect Award: American Express was honored for their long-standing commitment to GLBT inclusive marketing
“They Get it Award” from the Good, Bad & Ugly Awards sponsored by the Advertising Women of NY: (Ogilvy Toronto for Dove campaign)
2006
Nancy Vonk and Janet Kestin (Ogilvy Toronto) received the WIN Award from Women in Communications for their work on the Dove campaign
The National Organization of Woman (NOW) awarded Ogilvy’s Brand Integration Group with the 2006 “Image of Women Award” for the “Real Beauty” exhibit created for Dove.
Nominated for Outstanding Print/Outdoor: American Express - Ellen/Poker
Nominated for Outstanding Mainstream Portrait - Lesbian: American Express - Ellen/Poker
2005
Nominated for Outstanding Commercial: American Express - Ellen/Dance and David Collins
2003
Supplier Diversity: The Coca-Cola Company's Office of Supplier Diversity awarded its “Partners in the Promise” Award to Ogilvy.
Minority Recruitment: Ogilvy New York received the 2003 MAIP Service Award in recognition for our outstanding dedication to this 4A’s Minority Internship program and the success of its alumni.
2002
Leader of the Year Award: Miller Brewing Co. - Switcharoo
Employee Recognition
Carla Hendra (then-CEO, Ogilvy North America and Chairman, Ogilvy New York) was one of four recipients of the 2009 Gertrude R. Crain Honor at the second annual Women in Business-to-Business Honors. The award acknowledges leading female executives for their achievements in the B-to-B media, marketing and advertising industries.
Carla Hendra received the “W Award” from the YWCA, New York City chapter in 2008. This award is presented annually to a woman who is a visionary, an innovator and trend-setter and who gives back to her community and helps women, girls and families of New York City.
Donna Pedro (Chief Diversity Officer) was recognized with the “Change Agent” award in 2008 by AdColor which is an organization highlighting individuals with outstanding achievements in advertising, media and marketing. Tracey Coleman (Art Director) and Nasreen Madhany (Global CEO, Neo@Ogilvy) were also nominated for awards in 2007 and 2008, respectively.
Stacey Ryan-Cornelius (then-Regional Controller of Corporate Finance) was profiled by Black Enterprise Magazine (November 2007) for playing a key role in helping Ogilvy blend cost control with savvy business investment and for keeping Ogilvy's financial structure in good health.
Dara Marshall (Account Director of Branded Content & Entertainment) was named one of Ebony Magazine's "Outstanding Women in Marketing & Communications" (May 2007) which salutes the top African-American women in advertising, corporate marketing, journalism and public relations.
Ogilvy is committed to building a more diverse and inclusive workplace, and that commitment extends to the suppliers from whom we purchase goods and services. We have instituted a Supplier Diversity Program to increase opportunities for diversity suppliers to work with Ogilvy.
The vendor selection and procurement process for Ogilvy North America is based on individual departmental needs. We have key decision-makers in nearly a dozen departments, and each department has its own specifications and requirements. Prospective vendors must meet our Purchasing Guidelines, which require buying decisions and vendor selections to be based on "total evaluated costs," allowing us to keep costs to a minimum, thereby increasing our value to our clients.
To participate in Ogilvy's supplier diversity program, a supplier must be certified by one of the approved third-party agencies listed below:
* The National Minority Supplier Development Council (NMSDC) or one of their affiliated councils
* The Women Business Enterprise National Council (WBENC)
* The National Women Business Owners Corporation (NWBOC)
* The Small Business Administration (SBA)
* Other Federal government agencies
* State or Local (county, city) government agencies
A company must be fiscally sound with a good financial track record. We also consider the quality of the products and services offered, the suppliers' productive capacity, their industry experience, technical competence and prior performance at Ogilvy.
Ogilvy Supplier Diversity maintains an internal directory, which is used as a reference tool to identify diversity suppliers for potential procurement opportunities. We require third-party certification for suppliers to be included in the directory.
Please ensure that your company is certified as a diversity supplier by a third-party before soliciting business with Ogilvy Supplier Diversity.
To Apply:
1. Complete the Diverse Supplier Registration Form. Please be as detailed as possible. If your company specializes in a certain product or service above your other offerings, please be sure to highlight that product or service.
2. Submit a copy of your certification(s) electronically in PDF, TIF or JPEG format. However, please ensure that the graphic is sized appropriately for printing.
3. Send directly to the decision-maker department head responsible for your area of expertise any supporting documentation you deem necessary. This would include brochures, portfolio, presentations, articles, etc.
Ogilvy will conduct a review process and evaluate your submission based on our clients' requirements, as well as our core values and vendor quality standards.
For general information on the Supplier Diversity program, or to provide feedback, send your questions or comments to lynette.white@ogilvy.com.
Ogilvy's decentralized philosophy allows varying degrees of delegation of authority, responsibility and control of purchasing activities. Below is a list of the departments and their managers that work directly with their own suppliers:
Purchasing, North America
Michael Granath, Director
Email: michael.granath@ogilvy.com
Print Production, Direct Marketing
Terri Dannenberg, Executive Director
Email: terri.dannenberg@ogilvy.com
Broadcast Production
Lynn Roer, Director
Email: lynn.roer@ogilvy.com
Art Buying
Cindy Rivet, Manager
Email: cindy.rivet@ogilvy.com
Human Resources, North America
Donna Pedro, Chief Diversity Officer
Email: donna.pedro@ogilvy.com
RedWorks/Studios
Debi Feinman, Managing Director
Email: debi.feinman@ogilvy.com
Enterprise Technology/IT
Charles Lehanka, North America Director of Technology Operations
Email: charles.lehanka@ogilvy.com
Facilities Management
Jose Gutierrez, Facilities Director
Email: jose.gutierrez@ogilvy.com
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