As retailers in Japan continued to suffer the sales repercussions of an extended state of emergency from the COVID-19 pandemic, a new commerce and entertainment experience helps provide retailers a new outlet with which to engage their customers. So as part of the Shibuya 5G Entertainment Project, and in conjunction with Ogilvy Japan, Virtual Shibuya was born — a virtual town officially certified by Shibuya City, which gives shoppers the ability to visit Shibuya virtually.