The Unstereotype Alliance has launched its first business-to-consumer campaign designed to mobilize public action spearheaded by award-winning playwright, actor and UN Women Goodwill Ambassador, Danai Gurira. "Say Nothing, Change Nothing" aims to raise awareness of the pervasive role harmful stereotypes play in society by encouraging conversation and providing people with resources and educational tools to proactively and safely take action. The launch is accompanied by three films which cover issues of stereotyping linked to race, gender and disability and underscore the harm caused when people do not speak out against stereotypes.